Zhang Ziyi is endorsing the Feihe Xing Feifan series of milk powder. Feihe was founded in 1962. For more than 50 years, Feihe has been developing milk powder specifically for Chinese babies. It has conducted extensive research on the physical characteristics and needs of Chinese babies, and created a variety of technical formulas and processes to improve the adaptability of milk powder to Chinese babies' constitution. Therefore, Feihe is known as the milk powder more suitable for Chinese babies' constitution.

Feihe Company Brief

Feihe Dairy currently has six core processing enterprises, and also has a sales center and R&D center in Beijing. Its marketing network radiates to 26 provinces and cities across the country. In order to better serve consumers, Feihe Dairy has set up free expert service hotlines nationwide. For more than 50 years, Feihe has never stopped demanding the quality of milk powder.

Feihe has been focusing on the research on the physical constitution and breast milk nutrition of Chinese babies, and has undertaken national scientific research projects such as the National 863 Project and the 12th Five-Year Plan Project of the Ministry of Science and Technology. It has created China’s largest milk source in the world’s golden milk belt at 47 degrees north latitude. The first complete industrial chain in the infant milk powder industry, it has achieved full control of every link from source pasture planting and large-scale dairy farming to production and processing, logistics and warehousing channel management and control, and even after-sales service.

The formation of Feihe Dairy’s unique whole industry chain model. China's Well-known Trademark, National Outstanding Dairy Processing Enterprise, 2013 China Food and Health Seven-Star Award, Most Popular Infant Milk Powder Brand of the Year, China's Famous Best-Selling Brand and many other awards.