Brand name: Versace (versace)

Brand profile:

(1) Type: high fashion, high-end ready-to-wear

(2 ) Founder: Gianni Versace (gianni versace)

(3) Registered place: Milan, Italy (1978)

(4) Address: via ges, Milan, Italy 12 .milano.italia Postcode: 20121

(5) Designers: Gianni Versace, Donatella Versace

Style Overview:

( 1) The famous Italian clothing brand Versace represents a brand family and a fashion empire. Its design style is distinctive and is a symbol of avant-garde art with unique aesthetics. Among them, the most charming ones are the gorgeous and imaginative styles that display the characteristics of the Renaissance. These styles are sexy, beautiful, full of femininity and brightly colored. They not only have operatic hyper-realistic magnificence, but also fully consider wearing comfort and properly displaying the body shape.

(2) Versace’s clothing is far from as stiff and avant-garde as it looks. Women's pants and leather women's clothing decorated with metal objects and glitter create a female image between a female fighter and a succubus. Embroidered metal mesh structure weaving is a representation of Deco art. Variations in black and white strips recall the style of the 1820s. The rich and varied wrappings are reminiscent of designer Viognier and North African style.

(3) Bias cutting is the most powerful and valuable attribute of Versace's design. The gem-like colors, smooth lines, and asymmetrical collars produced by bias cutting have endless charm. It uses noble and luxurious fabrics and uses bias cutting to create a clever transition between rigid geometric lines and soft body curves. In terms of men's clothing, Versace brand clothing also wraps leather garments to create a bold, majestic and even a bit slutty silhouette, while being slightly looser in size and feeling comfortable, still using diagonal and asymmetrical techniques. The broad shoulders and subtle detailing suggest some kind of science fiction, and people call it a futuristic design. Lines are very important to Versace clothing. Suits, skirts, coats, etc. are all marked by lines, which express the female body sexyly.

Brand: OMIAR

Industry: Jewelry

Tags: OMIAR

Official website :www.omiar.com

OMIAR (Omia) was founded by the Italian aristocratic designer Alice Omia in the 18th century and has a history of hundreds of years. She was born in Modena, Italy, the hometown of Ferrari sports cars.

During the prosperous ancient Rome period in Europe, large family businesses were very developed. Alice Omiya specializes in designing high-end precious jewelry for the royal and aristocratic classes with her outstanding design concepts. Her unique craftsmanship and serious work spirit are well-known in mainstream society. After that, his descendants continued to innovate new techniques to maintain Omya's trendiness and elegance. Later, due to wars and other historical reasons, this once-prominent luxury jewelry family was gradually forgotten by the world. Until the 1970s, a handsome young man from the Omyard family, Louis Omyard, who liked to travel around the world, After learning about the various connections between his family and luxury jewelry by chance, he decided to combine the grandeur of European style with the latest Korean trends with new ideas hundreds of years later to form a European and Korean style; and subsequently achieved great success.

After nearly 30 years of continuous operation and development, Omiya has launched more than a thousand products such as various accessories, handbags, watches, and headwear. The group's products include "BEAUTY UNION", "MIDO", "OMIAR", etc. The well-known brand has opened nearly a hundred stores in Europe and America, gaining deeper recognition from the market and achieving impressive results. At the same time, Omya strives to develop export business.

Over the years, Omya has outlined the unique charm of women based on fine craftsmanship and classic trend forms, combining European classical romance and Korean modern fashion, with a calm and generous creative atmosphere, rendering low-key flashy qualities, and making real products have horizontal The eternal texture that spans time and space perfectly interprets Omya's classics and brilliance.

After China joined the WTO, Omya accelerated the expansion of the Asia-Pacific market, especially the Chinese market. Omya established Omya (Hong Kong) Industrial Group Company in Hong Kong to fully conduct business in the Asia-Pacific region expansion and operation management. In 2007, OMIAR established Shenzhen Maidao Trading Development Co., Ltd. to promote and expand the OMIAR brand in the Chinese market. It has now operated several luxury jewelry stores in China.

OMIAR's market positioning of "reasonable fashionable luxury goods" embodies a philosophy of life, a model of luxury, and a unique glory of jewelry culture.

Brand name: Christian Dior

Brand profile:

(1)Founder: Christiandior Christian Dior

(2) Registration place: Paris, France (1946)

(3) Designer: 1946-1957, Christian Dior; 1957-1960, Yvessaintlaurent; 1960-1989, Marcbohan; 1989-1996, Gianfrancoferre; after 1996, John Galliano (Johngalliano)

(4) Brand line: Christiandior Christian Dior: haute couture, haute couture (5) categories: haute couture, haute couture, knitted clothing, underwear, perfume, cosmetics, jewelry, Accessories etc.

Brand Story:

(1) The Dior brand has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all designed by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, reflecting elegance. The perfect combination with practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite.

(2) After 1957, Dior is still synonymous with luxury and elegance. The second-generation designer Saint Laurent introduced Dior to Moscow in 1959 and launched Dior's new series---the slim series. Marc Bohan, the third generation heir, created the first Miss Dior series, continuing the spirit and style of the Dior brand and carrying it forward. In 1989, the Dior brand was designed by Italian designer Ferre. His arrival incorporated new rigor and elegance into Dior's traditional more exaggerated and romantic style. Today's Dior company is managed by the LVTH Group; in 1997, the young British designer Gary Arnold was pushed to the front desk of Dior to this day. After entering the 1990s, the Dior brand's category range includes not only high-end women's clothing and high-end ready-to-wear, but also perfumes, furs, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.

(3) For decades, the Dior brand has continued to create "new opportunities and new love stories" for people. Dior made an indelible contribution to the reconstruction of Paris as the world's fashion center after the war.

Brand name: gucci

Brand profile:

(1) Type: Haute couture

(2) Founder Person: Gucciogucci

(3) Registration place: Florence, Italy (1923)

(4) Designer: 1923-1989, Guccio Guzi; 1989-1992, Richard Ambertson (Richard Lamberson), fashion design and creative director; 1990-1991, Dawn Mello (Don Mello), American designer; 1994, Tomford (Tom Ford)

(5) Brand line: gucci

(6) Category: clothing, leather shoes, watches, home accessories, pet products, scarves and ties , in 1975, established the Gucci Perfume Department and launched perfume products.

(7) Target consumer group: upper class women, movie stars

(8) Address: 73viatornabuoni, florence, ltaly

Brand legend:

Since Karl Lagerfeld took over Chanel, the most fascinating and shocking story is the story of Tom Ford taking over Gucci. Before Tom Ford was appointed as creative director in 1994, the Gucci family was already in trouble and on the verge of bankruptcy due to poor management... Fashion essentials: Gucci Although the fashion brands are dazzling, Gucci's style has always been favored by business people Fashionable yet elegant, this Italian brand's clothing has always been based on simple designs, especially this season's men's clothing, which has novel tailoring and is filled with the Venetian style of the 18th century, combined with the colors of cowboys, space and rock stars. , adding a touch of unruliness to the boldness and exuding infinite charm. The contemporary legend of the Gucci Kingdom In the fashion kingdom of Gucci, there is Tom Ford, the young and talented designer who is most favored by the global media, as well as Madonna, Mariah Carey, and Gurney Sparrow. , Elizabeth Hurley, Brad Pitt, and Tom Hanks and his wife are the strongest movie star die-hard fans.

Brand name: valentino Valentino/

Brand profile:

(1) Type: Ready-to-wear

(2) Founding Person: ralph lauren

(3) Registered place: New York, USA

(4) Designer: ralph lauren

( 5) Categories: polo by ralph lauren (men’s polo wear) and ralph lauren (women’s wear), sportswear, sporting goods, denim wear, leather accessories, accessories, perfume, home accessories

( 6) Contact information: ralph lauren550 seventh avenuenew york, ny 10018tel: +1 212 857 2500fax: +1 212 857 2584

Brand description:

Ralph. Lauren is a high-end fashion with a strong American flavor, and the style is highly stylized. The two famous brands under Lauren's name, "Raff Lauren Women's Wear" and "Polo Men's Wear", have the same characteristics, Ralph Lauren. Lauren fashion is a presentation of inspiration that combines fantasy, romance, innovation and classicism. All design details are based on a value that will not be eliminated by time. The main consumer class is consumers with middle income or above and celebrities.

Brand name: Benetton

Brand profile:

(1) Type: Ready-to-wear

(2) Founder: Juliana Benetton (giuliana benetton) Luciano Benetton (luciano benetton) Gilberto Benetton (gilberto benetton) Carlo Benetton (carlo benetton)

(3) Registration place: Italy Belluno (1968)

(4) Designer: Chief Designer: Juliana Benetton (1938-), a designer group of more than 200 designers

(6) Category: Initially hand-knitted pullovers, casual wear, Cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes, household items

(7) Target consumer group: mass consumption, especially young people and children

(8 ) Marketing strategy: ① Creative and eye-catching advertising campaign ② Franchise operation ③ Specialty store operation

Brand story:

In the lifestyle design of casual clothing, Benetton and those from California The love keeps pace with Esprit and is in the leading position of the times. Benetton clothing embodies the values ????of the new young generation. The earliest Benetton clothing was mainly targeted at young people and children. A few years later, consumers of all ages embraced it. Its design is casual and fun, and its cut is easy to wear. It applies inspiration from nostalgic emotions to current clothing, such as ski suits made of high-tech synthetic fiber fabrics in the 1950s, herring bone suits and miniskirts in the 1960s. Disco outfits from the 1970s that combined beads and leather. There are also some series such as Nordic style-themed children's clothing, including a blue family series of denim clothing, and the most common destination is Peru. This South American country provides them with endless inspiration. Initially, Benetton jumpers were hand-knitted by Giuliana and were given bright colors to distinguish them from British-made woolen sweaters. The first collection has 18 pieces of clothing, mainly violet jumpers. Later, bright colors with obvious Mediterranean and South American styles became Benetton's posters. Benetton's clothing is mostly made of natural fibers such as cashmere, wool, and angora. To cater to local tastes and fashion trends, Benetton jumpers are made from small-batch dyed yarn. Benetton clothing attempts to transcend gender, social class and nationality and reflect a philosophy of life. An advertising campaign called "Olivio Toscani" "Benetton - Color of the World" (1983) reflects this Philosophy of life. Benetton's unique advertisements have attracted much attention. The content of the advertisements touches on terrorism, racism, AIDS, etc., without mentioning Benetton clothing. Some advertisements have also caused widespread controversy. High-tech production technology, creative design and excellent marketing have made Benetton one of the fastest growing clothing manufacturers in the world. The company was established in 1965 and has established more than 4,000 stores in more than 100 countries around the world. Under the names of "Full Color Benetton", "Sisley" and "012" brands, the product series covers cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes, household items, etc. Benetton's global strategy is to make the Benetton name as famous as McDonald's and Coca-Cola around the world. In China, Benetton is one of the most famous Italian brands among young people and is sold in many large shopping malls and specialty stores. In 1994, Benetton ranked first in Italian ready-to-wear sales.

Brand name: anna sui (anna·su)/

Brand profile:

(1) Founder: anna sui---anna· Su

(2) Registration place: United States

(3) Designer: anna sui Anna Sui, third generation Chinese immigrant

(4) Brand line: anna sui Anna Sui

(5) Category: high fashion, ready-to-wear, cosmetics

Brand overview:

Leading fashion in simple naturalism In today's trendy world, anna sui brand clothing still leads the way with its rich retro flavor and gorgeous and luxurious temperament.

anna sui is a Chinese immigrant. Her designs are bold and slightly rebellious. Embroidery, lace, hot diamonds, embroidered beads, fur and other gorgeous elements that go against minimalism are all integrated into her designs. The almost coquettish colors she used and her unique style of witch-like psychedelic magic shocked everyone. anna sui clothing is gorgeous yet practical. In addition to fashion series, anna sui brand also has cosmetics series. Its retro Qianli cosmetics series once made the women in the city put it down.