Xicha is a brand in Shenzhen, Guangdong Province.

Xicha is a brand founded by Shenzhen Meixixi Catering Management Co., Ltd., headquartered in Shenzhen, Guangdong. In 212, Xicha originated from an alley named Jiangbianli in Jiangmen, Guangdong Province. Xicha, formerly known as ROYALTEA, was upgraded to a registered brand "Xicha HEYTEA" on February 26th, 216 because it was unable to register its trademark.

By January 222, Xicha had opened more than 8 stores in nearly 7 cities around the world. Among them, the number of stores in Shanghai and Shenzhen has exceeded 1.

Cross-border brand introduction:

In April, 222, Xicha officially announced a cross-border cooperation with Hiroshi Fujiwara, the famous godfather of fashion, and FRAGMENT, its design unit. The two sides deeply collided with inspiration and launched joint packaging materials, accompanying cups, art cups and other limited peripherals.

and Hiroshi Fujiwara's special black tone "Cool Blackberry Mulberry", with the integration of tea culture and trend culture, together "make tea drinking cooler". "Cool black raspberry" is a product in the limited planning of "Black TEA" jointly sponsored by Xicha X Hiroshi Fujiwara.