What happened

Recently, the Beijing Intellectual Property Court concluded a case involving infringement and unfair competition disputes involving the "Paris Baguette" trademark, and ruled that the defendant Beijing Paris Baguette Enterprise Management Co., Ltd. The company stopped using the unregistered well-known trademark "Paris Baguette" and stopped using the company name containing "Paris Baguette", and compensated for economic losses and reasonable expenses of 1.5 million yuan. ? Paris Baguette? is a well-known fast food brand served by bakeries directly operated by Espixi Investment Co., Ltd. and is a well-known trademark in this field. Paris Baitian Enterprise Management Co., Ltd. was established in 2015. Its business scope includes: enterprise management; catering management; hotel management; technology development; computer technology training; education consulting, etc. According to Qichacha, Beijing Bari Baguette Enterprise Management Co., Ltd. has registered and applied for multiple trademarks of "Barry Baguette" and "Bali Baguette". Court debate

In court, Paris Baguette believed that the trademarks registered by Paris Baguette Enterprise Management Co., Ltd. were similar to its own trademarks, and were used on the market without permission. The official website promotes the use of trademarks such as PARIS BAGUETTE, which infringes Paris Baguette’s related rights to unregistered well-known trademarks. Moreover, Paris Baguette Enterprise Management Co., Ltd. has taken a series of actions including a series of civil lawsuits against the plaintiff and franchisees for the purpose of forcing the transfer of trademarks. This behavior has seriously affected the normal operation of Paris Baguette and constitutes unfair competition. , causing huge economic losses to itself. ?

Paris Baguette believes that Paris Baguette's "PARIS BAGUETTE" and "PARIS BAGUETTE" trademarks are illegal uses and cannot be recognized as unregistered well-known trademarks. Moreover, the normal use of its legally registered trademark by Baribaitian does not constitute infringement. The warnings and complaints made by Baribaitian are normal rights protection behaviors and do not constitute unfair competition. Court conclusion

Based on the large amount of evidence submitted by Paris Baguette and comprehensive consideration of factors such as the intensity of advertising and regional influence, it can be concluded that Paris Baguette has become a household name among the relevant public and is a Unregistered well-known trademark. However, Paris Baguette’s prominent use of the trademark “Paris Baguette” on public accounts and other platforms is enough to mislead the relevant public about the source of the service and infringe on Paris Baguette’s related rights and interests in unregistered well-known trademarks. Moreover, "Paris Baitte" was not intended for use. After registering a large number of "Paris Baitte" trademarks, they were transferred to the plaintiff for an asking price of 10 million. After being rejected, the plaintiff interfered with the normal operations of the plaintiff by sending warning letters to Paris Baguette, its franchisees and stores, and filing lawsuits with judicial authorities.