network brand is an extension of the application scene of the trademark registered by the enterprise in the State Administration for Industry and Commerce on the Internet. China's Trademark Law stipulates that trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, trademark registrants enjoy the exclusive right to use trademarks and are protected by law, and both online and offline are protected by the Trademark Law! Chinese domain name is a kind of domain name, and any suffix Chinese domain name does not belong to the concept of network brand. In a broad sense, network brand means: "The image of all the beautiful products or services established by an enterprise, an individual or an organization on the Internet is the network brand". Network brand has two meanings: one is the brand established by means of the Internet, and the other is the influence of the Internet on the existing brands under the network. The two have different ways and emphases on brand building and promotion, but their goals are the same, both for the creation and promotion of the overall image of the enterprise.

Chinese name

Internet brand

The composition of

Internet business card and the specific website of the enterprise

The goal

is to create and enhance the overall image of the enterprise

Define

The trademark registered by the enterprise should be registered on the Internet.