Li Ning brand logo: The main color is red, formed by the deformation of the first capital letters L and N of the Chinese pinyin LI and NING.

Li-Ning brand takes "igniting passion with sports" as its mission to inspire people's desire and strength for breakthroughs. It is committed to the creation of professional sporting goods, strives to let sports change lives, and pursues breakthroughs at a higher level. The Li-Ning logo is vivid, delicate, beautiful, dynamic and modern, fully embodying the vitality and enterprising spirit contained in the sports brand. The symbolic meaning of the Li-Ning trademark is the flying red flag, the burning torch of youth, and the passionate and rhythmic melody. vitality.

In fact, the current Chinese Li Ning logo is a revised version. The old version of Li Ning's trademark implies three meanings: First, it is a deformation of "LN", which represents Li Ning. The second is the corner of the red flag, representing national honor; the third is the balance and agility characteristics of Li-Ning gymnasts. The Li-Ning brand’s new logo not only inherits the visual assets of the classic LN, but also abstracts Li-Ning’s original “Li-Ning crossover” movement. Li Ning's change of logo reflects Li Ning's expectation of rising labor costs in the future and his judgment on the general trend of consumption upgrading in the Chinese market.

The development history of the Li-Ning brand:

In 1990, Li-Ning Company started in Sanshui, Guangdong, and "Li-Ning" sportswear was selected as the designated clothing for the torch relay of the 11th Asian Games , the award-winning uniforms of the Chinese national team at the Asian Games and the designated clothing for Chinese and foreign reporters. The "Li-Ning brand" accompanied the Asian Games torch and spread throughout the country. Since 1992, Li Ning has become the award-winning equipment sponsor of the Chinese Olympic delegation for four consecutive Olympic Games. In 1993, Li Ning Company moved to Beijing.

In 1998, the first domestic sportswear and shoe product design and development center was built in Foshan, Guangdong. In 2002, a new brand positioning was established and the brand slogan "Everything is possible" was put forward. In 2004, it was successfully listed on the main board of the Hong Kong Stock Exchange and was the first mainland sporting goods company listed in Hong Kong. In 2008, Li Ning lit the torch as the main torchbearer of the 29th Beijing Olympics.

Since 2012, Li Ning has continuously become the official strategic partner of CBA. In 2015, Li Ning Company entered the first year of a new round of development and began to transform into a provider of "Internet + sports life experience". In 2016, Li-Ning Company proposed to create "Li-Ning-style experience value" and provide "Li-Ning-style experience value" around product experience, sports experience and purchasing experience. In 2018, it appeared in New York Fashion Week, becoming the first Chinese sports brand to appear in the fashion week.

The above content refers to Baidu Encyclopedia-Li Ning