With China's accession to the WTO, the economy has grown rapidly, and at the same time, the import and export trade volume with other countries in the world has surged. The entry of China goods into foreign markets and the entry of foreign enterprises into China markets all involve the translation of trademarks, so it plays a very important role in international trade.

Since China joined the WTO, the economy has been growing rapidly. At the same time, the volume of import and export trade between China and other countries in the world has increased significantly. Trademark translation involves the entry of China goods into foreign markets and the entry of foreign enterprises into China markets. Therefore, it plays a vital role in the trade of various countries.

This paper discusses the principles of trademark translation, a series of trademark translation methods formed in China, and some objective factors that need to be considered in the translation process, and makes a comprehensive analysis of trademark translation, trying to find a trademark translation method suitable for China enterprises, so that the English-translated trademarks of goods can drive the sales after export.

This paper expounds the principles of trademark translation, a series of methods of trademark translation in China and some objective factors worthy of consideration in the translation process. The author of this paper makes a comprehensive analysis of trademark translation, and tries to find a trademark translation method suitable for Chinese enterprises, so that the translation of commodity trademarks can promote the increase of export sales in China.