Some people say that the development of the world in the next 20 years depends on China, the development of China depends on agriculture, and the development of agriculture depends on brands. So how to develop agriculture? I think the development of agricultural brand in agriculture should not only practice internal strength-take the road of quality, but also have a complete set of marketing ideas-take the Internet+agriculture, that is, agricultural e-commerce and new agricultural retail. So how to develop e-commerce according to the local actual situation?

1. Then let me talk about my personal opinion! First, e-commerce can be divided into three categories:

(1) regional e-commerce (i.e. local e-commerce, community group purchase, and city distribution).

② Domestic e-commerce, that is, e-commerce platforms based on Taobao, JD.COM and Pinduoduo.

③ Cross-border e-commerce, that is, an international cross-border e-commerce platform featuring AliExpress, Yi Bei, Amazon and DHgate.

2. How to choose the platform according to the local actual situation?

If it is the origin of agricultural products, such as Taizhou tangerine, Zhangzhou red oil, Henan Zhongyuan refined flour, waxy corn, peanuts, soybeans and other local products, you can do community group purchase and domestic e-commerce.

2 If it is an electronic product with high product value, you can take domestic e-commerce and cross-border e-commerce.

(3) If bulk products need to be transported by container, sea or trailer, etc. , can only take the traditional international and domestic trade, such as Alibaba's domestic and foreign stations, domestic and foreign stations made in China.

3. So how to operate the e-commerce platform?

First of all, you have to register a company and have a trademark, because now the state has strict control over e-commerce, and only individuals and enterprises with business licenses can sell products on the platform.

② Choose differentiated products, that is, products with large local volume and large transportation resistance. For example, now I am going to go to agricultural products, such as fruits, grapes and flat peaches. We are a producing area with good quality.

(3) To explore the local product Wenhua, your product should have a story, which is called corporate culture.

④ Product packaging, internal and external packaging should be well designed, one should be pressure-resistant, and the top of the outer box should reflect the company's personality and differentiation. You should express your company's ideas to consumers.

5 e-commerce team formation, pre-sales customer service, after-sales customer service, e-commerce operation, planning, art design, etc.

⑥ Pay attention to the management of the warehouse. The front end is well done, and a systematic product delivery process should be established at the end to avoid unnecessary losses caused by delivery errors.