Needless to say, trademarks are very important to an enterprise. It is an intangible asset of an enterprise, and it is also the mark of an enterprise. Therefore, an enterprise trademark must have a good name, so that everyone can have a good impression on the enterprise. So how should corporate trademarks be named? Give you a detailed introduction.

First, trademark naming should be easy for consumers to remember.

Xinpeng Intellectual Property believes that easy to remember and easy to be remembered by consumers are the primary requirements for trademark naming. At present, we live in an era of extremely rich goods and services and extremely rich trademark information. Our daily life is full of all kinds of trademark information, and consumers' memory capacity is limited. Related psychological research shows that the average person's mind can remember at most seven kinds of trademarks of the same commodity and service.

In order to squeeze one's own brand into consumers' memory, a memorable brand name is better than millions of advertising expenses, which can save a lot of advertising communication costs for enterprises. Just as parents try to give their babies an excellent name when they are born, a catchy and recognizable brand name is the facade of an evergreen brand.

Second, it is best to let consumers know about your products or services by naming trademarks.

Trademark is a symbol to distinguish the source of goods and services. In addition to being easy to remember, a brand name is a good name if it can be associated with categories and let consumers roughly guess what goods and services the enterprise provides. Such as Huatai Securities, Yanghe, Wuliangye, BMW and Nongfu Spring. On the other hand, many brand names of dry goods have nothing to do with categories, which will lead to the spread of such brand names, which is not conducive to the promotion of enterprises' goods and services.

Third, the sound, form and meaning of trademark naming cannot make consumers ambiguous and have bad associations.

There are many brand names. When companies introduce themselves, they should explain every word, so how can consumers be unambiguous? So try to avoid using polyphonic words, uncommon words and ambiguous words when naming names. At the same time, we should also pay attention to the sound, form and meaning of trademark naming in some language customs of the target market of the enterprise, so as not to have bad associations.

Fourth, trademark naming should be inquired to prevent infringement of others' rights.

When naming a trademark, we should not only pay attention to the above three points, but also pay attention to the legitimacy of the trademark name. Before the trademark name is finally determined and used in the market operation of products and services, the trademark right must be searched to prevent infringement of the trademark right of others and unnecessary losses.

The successful registration of catchy trademark names such as "Cherish", "Love spicy and elegant", "Grandpa Meng" and "Cook a certain amount" has opened up a blue ocean for enterprises. Therefore, an excellent brand naming scheme determines the inherent advantages of brand creation, and brands can only thrive if they are gifted with children.