First, the weight is a scoring mechanism of Taobao's comprehensive ranking, or a scoring system. The higher the score, the higher the weight, and the higher the ranking of the relative treasures. The score determines the weight, and the weight determines the ranking of the baby.

for businesses, what needs to be considered is stepping on those key points. Because the official has not made the standard answers of this weight scoring mechanism public, we can only find clues from the announcements and rules that are usually released.

Then let's discuss these key points that affect the weight. If we step on the key points correctly, the weight score will be increased accordingly, and the ranking of the baby or store will be improved accordingly.

Second, the factors that affect the baby's weight:

1. Natural search transactions: The higher the percentage of natural search transactions, the higher the weight value, and the higher the product ranking;

2. Baby sales: The higher the product sales, the higher the ranking;

3. Baby collection purchase rate: the higher the product collection purchase rate, the greater the weight value;

4. dynamic scoring: the better the dynamic scoring data of a single item, the higher the weight value; on the contrary, the lower the dynamic scoring data, the lower the weight will naturally be; Here is mainly to praise and ask everyone.

five or seven days: the closer the product is to the shelf time, the higher the weight, especially within two hours near the shelf time;

6. Category matching degree: The higher the matching degree of the baby category attributes, the higher the weight value; if the product category matching is not accurate, the weight will be very low, and it is very likely that there will be an embarrassing situation where it cannot be searched;

7. Baby refund dispute rate: the lower the refund dispute rate, the higher the weight value;

8. Baby click rate, conversion rate, inquiry conversion rate and repurchase rate: To sum up, the higher the click conversion rate of baby, the higher the weight value;

9. Window recommendation: Window recommendation is weighted. When there are a lot of treasures in the store but not enough windows, you can set them close to the shelf to automatically match the windows.

1. New product marking: Taobao marks new products and increases the weight of the baby. This is mainly a system judgment, which automatically detects whether our products have the same model in the whole network. These specific judgments are judged by information such as attributes, pictures and titles.

11. Is there any wireless details? In order to obtain wireless terminal weighting, wireless details must be set.

12. Short video: The video of the first picture has the opportunity to be captured and displayed on content channels such as good goods and guess what you like, which can improve the weight; Details page video, transmitting more content, can improve conversion and weighting;

13. The fifth main picture with a white background: The fifth main picture with a white background can increase the exposure opportunity of the hand-scoured home page, which is weighted;

14. Flower buds and credit card payment: the payment methods are diversified and weighted;

15. Repurchase rate of old customers: The higher the Repurchase rate of old customers, Taobao will think that the products are of high quality and give weight to the products;

16. Crowd labeling: The more accurate it is, the easier it is to get the matching traffic and weight it;

3. Factors affecting the store weight:

1. Taobao service: consumer insurance, 7. transportation insurance and other services, weighted;

2. DSR: The higher the dynamic score, the greater the store weight; Mainly in three aspects, baby description, logistics and seller service;

3. Store violation record: those who have been severely punished for cheating will be closed;

4. favorable rate: the higher the favorable rate, the higher the weight value;

5. store deduction value: the less deduction points, the higher the weight value;

6. Sales rate of store products: the higher the sales rate, the higher the weight value; The corresponding sales rate is the unsalable rate, and the higher the unsalable rate, the lower the weight value;

7. The ability of the store to keep up with new products: if the store's products keep up with new products, then the store will be weighted to a certain extent. For beginners, don't put all the products on the shelves at once. First, make sure that there are more than 1 stores, and the later ones can be put on the shelves regularly;

1. Gold coin panning/charity baby: The main thing here is to see if our store is open for gold coin panning, charity baby, etc. If they are all open, then they are weighted;

11. Store type: C store has the lowest weight, followed by enterprise store, and Tmall store has the highest weight;

12. Want Want's online time and response speed: the longer the online time, the faster the response speed, weighted;

13. Style shops: Taobao tends to be small and beautiful style shops, with tonality, accurate human rights labels and weighting;

In fact, there are many factors that affect our weight. When we operate, we need to pay more attention to the personalization of the whole store and the personal weight of a single baby, because the official system determines the ranking of your whole store and a single baby by default.

see resources for new Taobao search rules.