the cost is low. You only need to apply for registration once to use the trademark in the 27 member States of the whole European Union. Compared with applying separately in each member country, the cost is greatly reduced;

centralized protection program. A trademark registration can be protected by 28 member States of the European Union, and the ruling on trademark cases will be enforced in all countries of the European Union.

a registered trademark can only be used in one EU country. The use of trademarks in any country in the European Union is enough to resist the application for revocation on the grounds of unused trademarks;

enjoys the priority of Paris convention. Where the same trademark is used for one or more designated names of goods or services, priority may be given when applying for a * * * homonym trademark six months after the application of a member state of the Paris Convention;

a registered trademark that has been published in an EU member state may claim priority when applying for an EU trademark.

not only traditional trademarks such as words and logos can be registered, but also new trademarks such as sound, smell, product appearance and structure can be applied for registration;

a trademark application can cover up to three categories of goods or services, and if there are more than three categories, the fee for each category shall be added.