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In 1964, at a product evaluation meeting gathered by Chinese beer authorities, a new product defeated all the old-brand beers in China. This beer was named "Snow Beer" because of its rich foam, white as snow, and long-lasting fragrance like flowers.

Extended information

Founded in 1993, China Resources Snow Beer is a national professional beer company that produces and operates beer. It is headquartered in Beijing, China.

China Resources Snow Beer operates more than 78 breweries in China, including the Snow Beer brand and more than 30 regional brands. In 2018, China Resources Snow Beer's annual production capacity was approximately 21 million kiloliters, and its total sales volume reached 11.285 million kiloliters, accounting for approximately 29.6% of the Chinese beer market.

In 2002, China Resources Snow Beer Co., Ltd. made every effort to build Snow Beer into a national brand. Snow Beer has always been deeply loved by consumers across the country for its fresh and light taste and enterprising, challenging and innovative brand personality. Universally loved, it has become a beer brand loved by contemporary young people. In January 2003, it was rated as a famous trademark of Liaoning Province by the Liaoning Provincial Administration for Industry and Commerce.

From 2005 to 2013, Snow Beer ranked among the top three in single product sales in the Chinese beer industry for nine consecutive years. In 2013, the Snowflake brand value reached 73.536 billion yuan, and it was awarded the 2013 Consumer Trusted Brand by the China Industry Enterprise Information Release Center. Snowflake Beer has become a beer brand in China that has grown rapidly and has excellent brand value improvement.

Snowflake official website-Snowflake products