Detailed explanation: For example, shoes sellers should not have the words women's clothing, food, household appliances and so on in their names.
Long-sleeved clothes can't be short sleeves, and flat shoes can't be high heels.
2. Don't use Taobao to push keywords indiscriminately, which has nothing to do with goods.
Explain in detail: Some people will think that since this word is popular, I will add this word to the baby, even if it is different from the baby's attributes. At the very least, the probability of his appearance will be greater and the number of visits will be greater. Actually Taobao is not allowed. To some extent, it is a deception to consumers.
3. Do not use a specific brand name that is not used by the manufacturer or production company of the commodity.
Detailed explanation: If you are not a brand product, don't set someone else's brand rigidly.
There are high imitation, original order, what is better than so-and-so goods, better than so-and-so goods, and so on.
4. Misplacing categories and attributes is not allowed.
Detailed explanation: this is not explained. Put the baby in the right product category and attribute, and don't sell dog meat by hanging sheep's head.
5. It is not allowed to use superlative sentences such as (highest) and (best) in the topic.
Detailed explanation: like what Taobao is the cheapest, Taobao is the best quality, Taobao is the best seller and so on.
6. It is not allowed to add descriptions of gifts and prizes to the names of any commodities.
Detailed explanation: but you can write the promotion content of the corresponding product, such as discount, postage, full delivery and so on. You can add.
7. Do not use multiple attribute keywords on the same commodity for any reason.
Description: such as brand, series, category, etc. It's a little scary to say that you sell shoes and add clothes and pants to your shoes. He can't have more than one brand for a commodity, can he?
8. Unauthorized services and services shall not be added in the title.
Detailed explanation: such as Taobao monopoly, special dealer, etc. Don't enter the title of the service that has not been added, such as cash on delivery and consumer protection service. The customer originally wanted to buy it, but when he came in, he found that none of these services were available.
9. Can't the goods delivered manually be used? Lightning delivery? 、? Online card encryption? . Card goods belong to the property of automatic delivery.
10. The seller uses words that are not used to introduce the goods in the names of the goods he sells.
Detailed description (including but not limited to the following): What is the topic? Do MISSHA apricot exfoliating mask slimming bodybuilding products sell well? wait for
1 1. The seller compares the titles of the goods sold with other goods and brands.
Detailed explanation (including but not limited to the following): a leather handbag comparable to LV? Wait a minute.
12. Those who have not obtained the qualification of monopoly or special dealer shall not claim to be? Taobao monopoly? And then what? Special dealer? Words implying that there is an authorization or contractual relationship with the trademark owner or manufacturer.
13. If the user or store does not have relevant qualifications or participate in Taobao-related activities, Taobao does not allow users to use words related to specific qualifications or activities in product titles.
For example: Taiwan Province Provincial Pavilion, Hongkong Street, Taobao Mall, Consumer Protection Plan, Advance Payment, etc.
14. Without permission, it is strictly forbidden to use Taobao's special characters and graphics as those for store promotion.
15. Language with racial discrimination, hatred, sex and obscene information is prohibited in store logos, store names, store announcements and "personal introduction" pages.
16. Bad language is prohibited in store logo, store name, store announcement and "Personal Introduction" page. Such as most letters or offensive words.
17. The following words and graphics shall not be used in the store name and logo.
1) is the same as or similar to the name, national flag, national emblem, military flag and medal of People's Republic of China (PRC); .
(2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country; .
(3) identical with or similar to the flag, emblem and name of an intergovernmental international organization;
(4) identical with or similar to the symbols and names of the Red Cross and the Red Crescent;
5) The logo is the same as or similar to that of a third party, such as China Post, China Telecom, China Mobile, China Unicom, China Netcom and China Tietong; .
6) Users or stores that do not have relevant qualifications or participate in Taobao-related activities are not allowed to use words with specific meanings related to specific qualifications or activities, such as: Forbidden Store, Hong Kong Street, Taobao Mall, Consumer Protection Plan, Advance Payment, etc.
7) ethnic discrimination; .
8) Exaggerated propaganda is deceptive; .
9) It is harmful to the morality of forbidden words or has a bad influence on forbidden words; .
10) The place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as shop signs, except that the place names have prohibited literal meanings, and the registered shop signs using place names shall continue to be valid.
18. The name of the store is not allowed to be named * * business alliance. Non-commercial alliance stores may not use commercial alliances for store promotion.
19. The following words and graphics are prohibited in store announcements and "Personal Introduction" pages:
1) The store announcement and the "Personal Introduction" page of the store can be used to introduce the seller's business, but it cannot contain the path or link of the seller's personal website. Store announcements and "personal introductions" cannot promote the items prohibited from being sold on Taobao or the items sold outside Taobao, nor can they contain links to commercial websites where the items of multiple sellers are collected by the same search engine;
2) Content that is untrue or misleading to consumers.
3) It is forbidden to use words suspected of violating the law.