The choice of baby food brand category is another important key point in the operation of baby food enterprises. According to the encyclopedia of trademark classification displayed on Bajie Intellectual Property Trademark Website, the trademark transfer of baby food belongs to category 5 -0502- medical nutrition, dietary supplement for human use, baby food-baby milk powder 050 145, baby food 050298, ※ baby milk powder 050449 and baby formula milk powder 050448.
Of course, some related products of the baby are also traceable in five categories. Choosing the category of baby food and how to give a good name to the trademark are the next things for the enterprise. So what should the enterprise pay attention to in this respect and what kind of name is suitable for the trademark and its own humanistic situation?
(1) The first and most important point is to abide by the trademark law.
The trademark law stipulates some areas that cannot be used as trademarks. Such as country name, national emblem, national flag, name of international organization, emblem, flag, name of administrative division at or above the county level and foreign place names well known to the public; The common name and figure of the commodity; Directly indicate the quality, main raw materials, functions, uses, weight and quantity of the goods; With ethnic discrimination; Words and graphics harmful to social morality; Use the same or similar trademark names on the same or similar goods, etc. Law-abiding is the basis of market order.
② It is not recommended to use place names as trademarks.
Using geographical names as trademarks can play a propaganda role in explaining the origin of goods, but it can't clearly convey the products of enterprises to consumers, can't make consumers identify the producers of goods, and sometimes may cause confusion about the origin.
③ Numbers should not be used as trademarks.
Numbers, as trademarks, are considered to lack distinctive features in many countries, which are shared by all mankind and should not be monopolized by a certain producer, so this situation is not allowed when registering.
(4) words, graphics, colors, etc. Trademarks should avoid having bad meanings.
Different countries and nationalities have different preferences and taboos for some names, patterns and colors due to differences in language and culture. The trademark laws of some countries have made some special provisions according to their own habits.
Brand trademark design of export commodities should be adapted to local social and cultural traditions, and should not violate local customs and religious beliefs of various countries, especially local taboos. Brand trademark design in the international market should conform to the local laws, regulations and international practices of the market country, so as to apply for registration with the relevant departments and obtain the exclusive right to use trademarks.
⑤ Avoid using common names of trademarks.
The purpose of registering a common industrial name as a trademark is clear, that is, to monopolize the term and crowd out other competitors. This idea is forbidden by law. Even if it is registered, anyone can apply to the Trademark Review and Adjudication Board for cancellation of the registered trademark at any time. There is no clear legal standard for judging common names, so in order to avoid disputes and make trademarks unstable, it is best not to apply for trademark registration with common names.
Naming a trademark is an arduous task. After the enterprise decides the name of the trademark, the prototype of the trademark will gradually become clear. Trademark registration is a step-by-step process, so it is necessary to pick a trademark name down-to-earth and abide by relevant laws.