What is the difference and relationship between logo design and mascot design? The following will describe the specific relationship between the two. If the brand logo is the face of the company, then the mascot must be the hands of the company, reflecting interaction. , such as: hugging, shaking hands, explaining, saying hello, etc. Quickly deepen consumers' memory of the company in a relatively short period of time. In general, mascot design is a continuation of logo design. They have both similarities and differences.
The logo cannot be changed or must be formal (the logo and the mascot complement each other in the brand and play different roles)
With the increasingly fierce market cooperation, the logo can carry The amount of information has been impacted. In the era of universal marketing, more and more corporate brands are beginning to look for a way to soften the appearance of the company, get closer to the inner world of consumers, increase consumer emotions, interact more with consumers, and provide the company with the possibility products and services to add added value. Especially companies whose logos cannot be changed due to special reasons need mascots to increase flexibility and intimacy.
Unify the logo and mascot image (the mascot needs to be three-dimensional)
Nowadays, the logo and mascot image of many Internet companies are unified. However, after the main brand design is completed, the mascot needs to be unified. The design is further deepened from the character design, personality, expressions, and movements, and 3D modeling, rendering, bone binding, and voice injection are performed at the same time to complete the three-dimensional transformation, making the image communicable, huggable, cute, and loved by the public, full of Endless fun. For example, Suning.com's little lion Sukraning, Gome's little tiger, and JD.com's puppy JOY all complete the brand work first, and then promote the deepening and three-dimensional transformation of the mascots.
The similarities between logo design and mascot shape design
From the design form point of view, mascots and logos are important components of ci design; from the application function point of view, mascot design Both objects and logos are designed to establish a good and strong visual image, so as to carry out good communication and establish a good corporate and brand image. There is a very close connection between the two.
The differences between logo design and mascot shape design
1. Difference in application scope
In addition to graphic promotional materials, mascots also have wooden Made of different materials such as jade and jade, it can be used as home furnishings, gifts or collections. Logo design is mainly used in graphic design such as office supplies and corporate image.
2. Differences in design styles
The design of mascots has the characteristics of visualization, expression, and personification. It is mainly the appearance requirements of the mascot. Logo design is composed of a combination of different elements, mainly focusing on the use and layout of text, graphics and other elements.
3. Special requirements of mascots
Mascots not only function as identifying symbols, but are a continuation of logo design. It is a relatively independent and special visual design. Generally speaking, it is the most free, lively and obvious in the entire visual communication system. It is not equivalent to cartoonization or logo design using cartoon images, because cartoon logo design must comply with the requirements and application methods of logo design, such as: it must comply with the simplicity and clarity of logo design and have color registration requirements, etc. Cartoon mascots have different requirements, the most important ones are general interest, action development, and uniform changes.
In general, mascot design is a continuation of logo design. They have both similarities and differences.