De Maogong Food Store, a time-honored brand in the ancient city, has a history of 126 years since its launch in 1872 in the late Qing Dynasty. The original location was No. 216 West Street. In April 1994, it was moved to No. 15 Daqing Road in response to the reconstruction of the old city. With the continuous increase of market demand, the original production site seriously affected the future development. In order to carry forward the national enterprise and revitalize it, Lianhu Economics, after many on-site inspections and demonstrations, invested more than 6 million yuan in May 1998 to buy out No. 18 Xiaobaiyang South Road. The site covers an area of ??9.55 acres, and the renovated production facilities have a construction area of ??2,000 square meters. A modern food processing base that has begun to take shape has appeared in the ancient city and was officially put into operation on July 23, 1998. The company has 98 employees. Its main products, traditional crystal cakes and its series, are known for their delicate taste and exquisite workmanship and are "most famous in the northwest and Shaanxi provinces". Since its inception in 1872, De Mao Gong has been operating as a front store and a factory, and has continuously introduced new products to adapt to market development trends. Now it has the ability to produce dozens of pastries, especially crystal cakes, paper cakes, bean paste cakes, Mung bean cake is the most famous. The products have won the title of provincial and municipal quality products many times. The special iron box pearl crystal cake won the gold medal at the Hainan International Coconut Festival. In April 1996, he was rated as an "Advanced Enterprise" in the "Transforming Mechanism, Improving Management, Practicing Internal Skills, and Increasing Benefits" competition held by the Shaanxi Provincial Department of Commerce. General Manager Kong Fuxi was also rated as an "Excellent Entrepreneur". The company paid over one million yuan in profits and taxes. In 1997, it was rated as a "Model Large Taxpayer" by the Lianhu District Finance Bureau. In October 1999, the registered trademark "Demaogong" crystal cake was among the first batch of Xi'an industrial and commercial administration to recognize it as a famous trademark in Xi'an. Demaogong has the courage to break the old management model and does not rest on its golden brand. Instead, it seizes the opportunity to lead all employees to strive for innovation in the tide of market economy, making this century-old store like an old tree in spring and new flowers blooming. It is even more vibrant and has always been the vanguard of economic development in the system. By consistently adhering to the service tenet of "survive by quality, based on trust" and implementing the strategic thinking of famous brands, the popularity of the products and the economic benefits of the company have been greatly improved, and it has also driven the simultaneous development of other products of the company.