If Taobao sellers know how to use keywords, it will be of great help to search for store products, so the choice of keywords is very important. Some sellers will use certain brand names as keywords in order to increase search volume for their products. If these brand names have been registered as trademarks, sellers may be complained of infringement once they use them. But if the seller has obtained the consent of the brand and is still complained of infringement, how should he appeal?

One: Before Taobao deletes the product link, the complained product will be removed from the shelves. After delisting, go to the Seller Center - Physical Examination Center - Customer Service - Pending Violations page, find the product being complained about, click to view the details of the violation, confirm whether you have infringement, understand which keyword is being complained about, and the key to the complaint. Check whether the words are the same as those authorized by the brand, and understand what credentials are required for appeals.

Two: If there is indeed a trademark infringement, you should start preparing the documents required for the appeal. The certificates include: 1. Certificate of trademark use authorization; 2. Certificate of sales authorization; 3. Formal purchase certificate.

At the same time, sellers also need to prepare written explanations of reasons, which is more conducive to Taobao review.

Three: After preparing and organizing the complaint materials, re-enter the Seller Center-Physical Examination Center-Customer Service-Pending Violations page, find the product being complained about, click View/Appeal, and submit the complaint materials and text Just explain.

Finally, you need to wait patiently for 3-5 working days to be reviewed by the Taobao assistant. As long as the appeal voucher is true and valid, the appeal can be successful. If you want to know more about appeal methods, you can follow BZ Taobao Appeal!