Good inside and outside. According to Sohu News, there is still a big gap between domestic brands and foreign brands in terms of product and service quality, technological innovation, brand marketing and other corporate strengths. However, the importance of trademarks in brand building cannot be ignored. Trademarks It can help consumers identify and choose products or services, and it can also help companies build brand image and reputation, and improve brand awareness and competitiveness. Therefore, companies should pay attention to the registration and protection of trademarks, as well as the publicity and promotion of trademarks. Improve the quality and value of the trademark both internally and externally, and promote the development and growth of the brand.