Zara is also a person's name. The daughter of Princess Anne of England is Zara Philips, which is said to be named by Prince Charles. Simple, easy to remember and pleasant to listen to.
Generally speaking, it is read according to rules of english pronunciation, like za rua in Pinyin. But the authentic Spanish pronunciation is different, this. . . If you can't write, it's hard for R to send it in Lickitung, and it can only be sent once.
That's all. If you are interested, here are some interesting introductions about zara.
Brand story about zara:
A girl who likes fashion brands bought her first Zara shirt in Zara's first flagship store in China. She excitedly changed the name of MSN to "I love Zara". In China, Zara began to try to conquer young consumers with its unique business model.
In Europe, the only way for Zara to become popular is "first-class design, second-rate fabrics and third-rate prices", aiming at the consumer demand of young people who can't afford top brands but like fashion design.
Luo Zhi, a designer who has studied in France for many years, told reporters that top European fashion brands don't like Zara because they are always imitated by Zara. Small and medium-sized clothing brands envy Zara and imitate it.
The designer of "flying all over the sky"
Zara has nearly 400 designers and designs about 12000 kinds of fashions a year, both of which are far superior to other well-known clothing brands.
These designers are typical "trapeze artists". They often fly between various fashion shows or go in and out of various fashion places. Usually, Zara will release very similar fashions shortly after the latest designs of some top brands are made.
This design method can ensure that Zara keeps up with the fashion trend. It is reported that in Europe, Zara has to pay tens of millions of euros in fines to those top brands every year. Zara didn't give up this design model-the profit Zara earned from it was much higher than the fine.
Zara calls her design method "trinity"-the three are "designer", "marketing expert" and "purchasing expert" respectively. These three together determine the design style.
The first step of this design mode is that designers and "fashion observers" collect fashion information, and then designers analyze, sort out and classify the collected information, and then draw a design sketch by hand.
In the second step, the designer sets up a business team composed of "marketing experts" and "purchasing experts" to discuss the sketches together, so as to keep all products "Zara style" as a whole, and at the same time modify, improve and refine the design scheme.
The third step is that the "business team" determines the specific requirements such as when to put into production, what fabric to use, what color, how much to produce, cost and price according to the information in the database, and delivers these requirements to the production department.
This operation mode ensures the rapid standardized operation from design to production. It is understood that a product of Zara takes only 10 to 15 days on average from design to delivery to shelf, which is in sharp contrast with the average standard of fashion industry for 6 to 9 months.
Lu Xiaoxiang, chairman of Shanghai Falanjie Clothing Co., Ltd. told reporters that no clothing company in China can invite so many designers, spend money to let them run around the world, participate in various fashion shows and come up with design plans in a short time, which requires strong financial support.