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The dispute over the trademark "North and South Daoxiang Village" has reached the court. Why did it happen this time?

Suzhou Daoxiang Village and Beijing Daoxiang Village are both traditional time-honored brands. Suzhou was founded in 1773 and Beidao was founded in 1895. Both have profound historical accumulation. Neither of them was the first manufacturer to register "Daoxiangcun". In 1983, Baoding Daoxiangcun registered "Daoxiangcun" in the pastry category, and was the first to register the "Daoxiangcun" trademark.