It is generally believed that the milk tea at Naixue’s milk tea shop is the best.

Naixue’s Tea was founded in 2015 and is headquartered in Shenzhen, Guangdong Province. It is a tea brand affiliated to Shenzhen Pindao Catering Management Co., Ltd. [26]? Innovatively create a "tea + soft European bag" format, targeting young women aged 20-35 as the main customer group, insisting on changing the tea base every four hours, and the soft European bag does not stay overnight. [27] On July 2, 2019, Naixue’s tea was selected into the “Top Ten Tea Brands in China”. As of the first quarter of 2022, the number of Naixue tea stores has reached 854. [18]? [56]? All stores are directly operated stores and do not accept franchises. ?

The emergence of Nayuki’s tea has broken the past inherent perception that the tea market was limited to low- and mid-end brands. By focusing on providing creative tea drinks made with high-quality ingredients, it has selected high-end commercial locations in the city. With a central location and a design-rich experience space, Naixue's tea has embarked on a development route for high-end freshly made tea drinks. This is not only the success of brand innovation, but also the success of high-end tea drink brands. ?

Nayuki’s Tea, the pioneer of the new tea drinking track, was founded in 2015 and pioneered the launch of the "tea + soft European bag" dual category model. Focusing on the modern lifestyle with tea as the core, Naixue has formed three major business segments: "fresh tea drinks", "Naixue tea" and "RTD bottled tea".

Nayuki’s tea takes the timeline of the changing seasons as the main line, and conveys four spatial conceptual styles through the four concrete carriers of "mirror, flower, snow, and moon": "Spring·Mirror", " "Summer Flowers", "Autumn Moon", "Winter Snow". The space design concept not only condenses the oriental culture, but also echoes the core product "Chinese tea".