Why register a trademark? Are trademarks so important? Do you still remember the infringement incidents of "Didi Dache" being forced to change its name to "Didi Dache" and "Momo"? They were all caused by failure to register trademarks in time. If someone else has registered a trademark with the same name and category and used it without authorization, it is an infringement. How to protect a trademark after it is registered?

1. Registration and protection of trademarks

Register a trademark in this industry. Enterprises carry out trademark transfer registration within the category of the industry they are engaged in. Whatever industry they are in, they apply for trademark applications in that industry. This is the most basic registration. Like many clothing factories, they are obviously very powerful and have processed many products for many well-known brands, but they are unwilling to register their own brands and build their own reputations, and they always make wedding clothes for others.

Register similar products. If a company makes Category 30 cakes, then Category 21 cake molds should also be registered; if it makes Category 30 instant noodles, then Category 29 hams should also be registered to prevent competitors from rushing to register and enhance competitiveness.

2. Use of trademarks and preservation of evidence of use

Use of trademarks. The use of trademarks must be regulated. It must be used on goods, product packaging or containers, and commodity transaction documents, or the trademark is used in advertising, exhibitions, and other commercial activities. What are the drawings, products, and applicant information of the original trademark application? It is what it is when it is used. You cannot add or subtract parts at will. If it is used irregularly, the local industrial and commercial administration department will order it to make corrections within a time limit. If it does not make corrections within the time limit, the Trademark Office will revoke its registered trademark.

Preservation of evidence of trademark transfer and use. During the use of a trademark, the relevant originals should be retained, and the copies must be notarized and consistent with the originals. Generally speaking, the operation of retaining invoices is relatively simple. When buying and selling clothing fabrics, the relevant trademarks should be indicated on the invoices. For example, the Class 25 trademark "Porsche" No. 615321 was revoked due to insufficient evidence of use and has not been used for three years. It is now invalid.

3. Choose a professional agency

Generally speaking, a professional agency has four characteristics: first, trademark agency qualifications, second, reasonable price, and third, appropriate publicity. , Fourth, the post-service is in place.

Trademark agency qualification. A trademark agency company that has passed the Trademark Office review and is registered with the Trademark Office is a company with trademark agency qualifications. At the same time, a professional agency is fully staffed, has high professional staff, and has a certain office environment. These can all be seen in the agency. Is the organization professional?

The price is reasonable. “You get what you pay for”, this principle also applies to agency companies. Many people think that the agency fees for registered trademarks are too high, but apart from the registration fees stipulated by the Trademark Office, the labor costs and material costs of the agency, the profits are very small, not to mention that trademark registration takes at least one and a half years. This increases the time cost of the agency, and the price and service are also linked. Therefore, it is right to choose an agency with reasonable prices.

Proper publicity. The saying "The aroma of wine is not afraid of the depth of the alley" is not suitable for this era of rapid development. A professional agency will definitely publicize its company, such as how many agents the company had last year and how high its trademark approval rate was. , there will be corresponding publicity.

Post-service is in place. A professional agency not only does a good job in early search and design of trademark registration, but also helps customers with market analysis, data analysis, etc., providing one-stop integrated services. We will follow up regularly in the future, and we will promptly notify you of the documents issued by the Trademark Office, and help customers realize the value of their trademarks better and more comprehensively.