YKYB is Huang Zitao’s own brand. Huang Zitao once removed all products from clothing stores to support Henan.

YKYB is the abbreviation of Young King Young Boss, which means: young king, young boss.

Huang Zitao, born on May 2, 1993 in Qingdao, Shandong Province, is a male singer, actor and host in Mainland China.

On December 27, 2011, he made his first public appearance under the stage name TAO. In April 2012, he officially debuted. On October 10, 2014, he participated in the SBS outdoor adventure reality show "Kim Byung-man's Law of the Jungle".