The craziest era for Chinese TV in my memory was from the 1980s to the early 1990s. At that time, TVs, like refrigerators, almost became synonymous with the modernization of Chinese families in that era. TV sets of any brand were in short supply. , and brands such as "Huangshan" and "Saba" in Anhui were also very popular, and now they are gradually fading away like many TV brands across the country... Jinxing Jinxing brand color TV is the former Shanghai TV Factory ( Now a famous brand product of Shanghai Radio and Television Group Co., Ltd., Shanghai Radio and Television). It once had quite high praise and popularity. In 1978, the state approved Shanghai TV Factory to introduce the country's first color TV production line. In October 1982, it was officially completed and put into production of Venus brand color TVs. Since then, Jinxing, as a landmark product in Shanghai, has won the "Golden Bridge Award for the Best-Selling Domestic Famous Brand Product" from the Ministry of Commerce, "Chinese Famous Brand Large Screen Color TV", "National Famous Product Recommended by Large Shopping Malls", and the "Most Popular Product among Users" by the China Quality Association. Satisfactory products", "National Fangyuan Mark" of the State Bureau of Technical Supervision, "China's top five best-selling brands" and ISO-9002 quality system certification certificates and other honors and awards. The development ideas of Jinxing color TV selection are "appropriate scale, appropriate share", "high-tech content, high quality". Its market positioning is mainly aimed at Shanghai, and it is proposed that Venus' high-quality color TVs should be compatible with Shanghai's status as a national economic, financial and trade center. It has also launched high-tech functions such as teletext TV and digital series products, as well as 16:9 widescreen color TVs, plasma color TVs, full-flat color TVs, and 43-inch rear-projection color TVs. Until 2000, Venus Color TV's market share in Shanghai still had an absolute advantage. Venus Color TV's production and sales ranked fifth or sixth in China, but ranked first in the Shanghai local market. However, in the face of the intensifying price war, although Venus has always adhered to the "high-quality" route, it is not allowed to join the ranks of price cuts. However, Venus TV, which is not large enough, is finding it increasingly difficult to survive as industry profits become increasingly meager. The sales of Venus color TVs account for an ever-smaller proportion of the sales revenue of its parent company SVA, accounting for 5 to 6 of SVA's annual sales, and its importance is also declining. In 2003, Shanghai Radio and Television officially stopped the production of "Jinxing" brand color TVs. Soon after, Shanghai Radio and Television, also the general distributor of Venus color TVs, also stopped selling this brand of color TVs. In this way, this long-established brand has withdrawn from the Chinese color TV market. Peony Peony was once a banner of home appliances produced in Beijing. Beijing Peony Electronics Group, the manufacturer of Peony TV, is a large-scale backbone enterprise in China's electronics industry. When the domestic television industry was just starting in 1982 and 1983, Peony introduced technologically advanced production lines from Japan. In the era of ticket supply, it achieved With an astonishing market share of more than 50%, it has become the absolute leader in the industry. In the 1980s, owning a Peony brand color TV was once a dream for ordinary Chinese families. Until the early 1990s, Peony's market share remained at a high level of around 20. In 1993, its output reached 700,000 units. From 1992 to 1995, it won the "Golden Bridge Award for the nation's best-selling domestic famous brand product" for four consecutive years. , and won the honor of "Chinese Famous Brand Color TV". However, since 1996, competition in the color TV market has become increasingly fierce. Especially in the face of price offensives launched by Changhong and other manufacturers, Peony TV has been slow to respond, and market sales have plummeted. Peony's strong status as a state-owned enterprise resulted in over-staffing, insufficient funds, and the inability to counterattack in the market. Its decision-making errors further accelerated Peony's decline. By 2000, production of Peony brand color TVs had basically ceased, and TV factories relied on the production of "OEM" machines to maintain operations. In September 2002, Beijing Mudan Electronics Group Company invested its own equipment assets and the "Mudan" trademark into Jiangsu Saibo Electronics Co., Ltd. and established Jiangsu Saibo Mudan Electronics Co., Ltd. Peony TV, the former No. 1 TV brand in China, officially moved to Zhenjiang, Jiangsu Province. In July 2003, Peony color TV finally quietly reappeared, with the main target being export, while in the domestic market it started with low-end products priced below 1,500 yuan. However, the industry is not optimistic about such low-end positioning. In major markets such as Beijing, it is still difficult to find "Peony".

Feiyue and Feiyue. Shanghai's long-established light industrial products were once very popular in China. In addition to "Venus", there are also famous TV brands such as "Veuve Clicquot" and "Feiyue". Feiyue and Veuve Clicquot proposed the concept of door-to-door service, exchange and other after-sales services as early as 1984, which was a revolutionary move at the time. These brands have won the market and reputation with their excellent product quality, strong technical force and perfect services, and are in short supply. "Feiyue" brand TVs are produced by Shanghai Radio Factory No. 18, while "Kaige" is a black and white TV brand produced by Shanghai Radio Factory No. 4. Later, "Feiyue" was also merged into the name of Radio Factory No. 4. When color TVs became popular, Radio Factory No. 4, which only produced black and white TVs, failed to overcome this hurdle and stopped production in the early 1990s. In 1996, Shanghai Radio Factory No. 4 announced its closure, and now only the maintenance department remains. After the collapse of Radio Factory No. 4, it did not produce any more "Feiyue" or "Veuve Clicquot" brand TVs, and it has not yet transferred the trademarks of "Feiyue" and "Veuve Clicquot". Veuve Clicquot and Feiyue TVs have also disappeared since then. Only occasionally in reports, a batch of counterfeit "Veuve Clicquot" and "Feiyue" color TVs were investigated and dealt with somewhere, which is regarded as a kind of nostalgia. Furi Fujian Furi TV Co., Ltd. was founded in 1981. It is the first Sino-foreign joint venture in China's electronics industry and one of the first domestic color TV manufacturers. The joint venture parties of Furi are Fujian Province and Hitachi Manufacturing Co., Ltd. of Japan. Furi was once ranked among the top 100 electronic companies in the country. In 1994, Furi's color TV production and sales exceeded one million units, ranking among the top five in the domestic color TV industry. After 1998, faced with the increasingly fierce price war for domestic color TVs, Furi chose to avoid the edge and shifted its strategic development focus to overseas markets. The color TVs sold in the domestic market were changed to the "Hitachi" brand, and Furi color TVs disappeared from the domestic market. For 4 years. In 2002, Furi was restructured and faced the domestic market again. In 2003, due to the upgrading of color TVs, the price war in the traditional color TV field gradually calmed down, and Hitachi no longer produced and operated ordinary color TVs. Furi decided to enter the domestic market Reactivate the "Furi" brand. The production lines that were originally discontinued were restored and high-end products such as LCD, rear projection, and plasma color TVs were launched across the board.