The name of the company is the font size, which is limited by the region. It is legally established and protected in accordance with the Regulations on the Administration of Enterprise Name Registration, the Company Law and other relevant regulations. For example, if you register a company in Beijing Industrial and Commercial Bureau, as long as there is no XXX company in Beijing Zhihu, then you can register. If you register a XXX company in Zhihu in Beijing, I am in Hubei, Hunan and Shanghai, Guangdong, as long as there is no same name.
a trademark is a kind of intellectual property, which is the property of an individual or an enterprise. It is protected by the Trademark Law. Trademarks are classified by industry. For example, Zhihu is a trademark. Beijing Wise World Technology Co., Ltd. has registered more than 9 pieces in different categories, so they have already registered all the categories you can think of. However, Beijing Wise World Technology Co., Ltd. has registered more than 3 trademarks, including Zhihu, and Zhihu is only one of its main businesses.
So, at present, if you register a company called Zhihu, it is very likely that Beijing Wise Man Tianxia Technology Co., Ltd. will sue you for infringement or unfair competition according to the Anti-Unfair Competition Law, Trademark Law, the Supreme People's Court's Interpretation on Several Issues Concerning the Application of Laws in the Trial of Civil Cases of Unfair Competition and so on.
However, if Beijing Wise World Technology Co., Ltd. does not register the trademark "Zhihu" and you do, you can sue Beijing Wise World Technology Co., Ltd. for using the trademark "Zhihu" to infringe your trademark ownership.
under normal circumstances, the website name must be the brand name they use, otherwise there is a potential infringement risk. But it doesn't have to be the same as the company name.
melatonin, which is very popular, do you know which company produces it? Maybe many people don't know it, but only know the brand name of "melatonin".