Many novice sellers will feel confused after becoming Amazon sellers. They don’t know how to do Amazon and where to start. In fact, before new sellers enter Amazon, they must know how to do Amazon and how to do Amazon better. The most important thing is store positioning and how to provide consumers with high-quality products and high-level services through Amazon. This is what sellers need to do. Need to think about
When new Amazon sellers run their stores, there are many things involved, including choosing to build their own or sell with others, working capital, product selection, listing optimization, brand registration, on-site and off-site advertising, and handling of negative reviews. etc. Of course, before new sellers operate a store, they need to understand the relevant rules of the Amazon platform. If they encounter problems in the future, they can find out the problem and solve it in time.
1. Amazon account types and registration process
Account type: New sellers on Amazon need to understand Amazon’s personal seller account and professional seller account. This is one of the steps in solving how to do Amazon. The main difference is that the account permissions and fees are different. Among them, professional seller accounts can seize the shopping cart through relevant indicators and prices, but individual sellers cannot.
2. Account registration: Amazon has 11 global sites open to China, including the recently launched Amazon Australia site. New sellers can sell products on the corresponding site after opening a site account.
3. Note: Amazon stipulates that each seller can only have one account. If a new seller wants to have multiple accounts, he must pay attention to maintaining the account registration information and registration environment (computer, network, hardware, etc.) ) independence to avoid account association
2. How should a new seller operate Amazon in the early stage? What are the main tasks?
When a new seller is operating a store on Amazon in the early stages, the indicators that need to be routinely monitored every day include the number of orders, red flags, emails, traffic, feedback, reviews, follow-up information, changes in keyword search rankings, etc. . Here are a few main aspects to choose from
Product selection: In the early stage of a new Amazon seller, you need to invest a certain amount of time and energy in selecting products. Product selection is very important for the new seller’s later operations
Listing: New sellers on Amazon need to display the advantages and selling points of the product, and optimize the title, keywords, descriptions and pictures of the product.
Review: New sellers need to understand reviews, follow-up sales, traffic, and product keyword rankings every day Changes
Follow-selling: Amazon allows copy-selling, but if a new seller has a registered brand, he needs to pay attention to whether his products are being sold by others, and when he finds that his products are being sold by others, he should deal with them in a timely manner< /p>
Keyword ranking: New sellers can understand traffic and sales through changes in product keyword rankings
FBA: When new sellers sell products on Amazon, they should choose what to do based on their own circumstances. FBA shipping or self-shipping
Bad reviews: When new Amazon sellers face negative reviews, they need to understand the reasons why customers leave negative reviews, then get in touch with the customer, and help customer service solve the problem in a sincere and friendly manner. Question
In-site advertising: Regarding how to advertise on Amazon, this requires new Amazon sellers to place on-site advertising according to specific circumstances to increase product exposure and click-through rates
3. New Amazon sellers What is the future direction of operations?
When new Amazon sellers operate their stores in the later stages, they need to observe competitors, analyze and optimize CPC advertising, handle after-sales emails, follow up on operational processes, etc.
Therefore, when new Amazon sellers consider what Amazon will do in the early stages of operations, they need to do a good job in daily operations, choose products that are suitable for them and have market potential to sell, and display the selling points of the products. After optimizing the listing On the basis of this, we should put in-site advertisements appropriately to increase the exposure and conversion rate of the products, and try our best to deal with the negative reviews that appear.
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