Recently, the qualifications for opening a Tmall flagship store have been upgraded from "the trademark must be in R or TM status, and a copy of the trademark registration certificate must be submitted before you can open a store on Tmall" to "the company opening a store must be The trademark owner or its affiliated company of the 35 types of service trademarks”. This entry qualification condition will come into effect on the 11th of this month.

Among them, mall-type flagship stores must include group 3503

Category 35: advertising; business operations; business management; office affairs.

Purpose:

Category 35 mainly includes services provided by individuals or organizations, the main purposes of which are:

(1) For commercial enterprises To assist in the operation or management;

(2) To assist in the management of business activities or commercial functions of industrial and commercial enterprises.

As well as services provided by the advertising department for various goods or services designed to advertise to the public through various means of communication.

This category includes in particular:

(1) Classifying various goods (except transportation) for others so that customers can see and purchase them; this service can be provided by retail and wholesale stores Provided through mail order catalogs or electronic media, such as through websites or television shopping programs;

(2) Relating to the registration, transcription, writing, compilation, or systematization of written communications and records, and the compilation of mathematical or statistical data Services;

(3) Services of advertising units, and services of distributing instructions or samples directly or by mail; this category may involve advertisements about other services, such as bank lending or radio advertising services.

In particular, this category does not include:

Estimation and preparation of engineer's reports services not directly related to the operation or management of industrial and commercial enterprises (consult the alphabetical list of services).

Chanke reminds:

Now that the new rules have been released, we would like to remind all relevant merchants to take timely response measures.

If the trademark is preemptively registered due to slow response, or if the trademark cannot be listed on Tmall due to non-compliance with the rules, it will have a serious negative impact on the company.

It is recommended to take the 35 types of trademark rights into your own hands as soon as possible!

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