Luo Youqing

Basic information Luo Youqing, male, 42 years old, Han nationality, from Wentang Village, Beishan Township, Longhui County, college education, member of the Communist Party of China. Now the director of Baishan Bathtub Craft Products Factory in Longhui County, Shaoyang City. The "Baishan" brand wooden barrels and other cedar series sanitary ware developed by the factory won the gold medal at the "Second Hunan Province Forest Products Expo" and the silver medal at the 2007 China International Forestry Industry Expo. Main deeds 1. Boldly started a business, and "Baishan" sanitary ware went nationwide. Luo Youqing has been thinking about starting an industry. During his in-depth investigation of the market and residents, he found that what was most lacking in the market were daily utensils such as wooden barrels, and residents also hoped to buy wooden utensils in the market. Moreover, Longhui County is rich in cedar resources, especially during the large-scale afforestation of rocky mountains at the end of the last century. The county's cypress forest area exceeds 150,000 acres. Since there is not a decent manufacturer of wooden household utensils in the county, the rich cypress resources are idle, and the villagers have worked hard to cultivate them for decades, but they have never seen any economic benefits. He boldly invested in a wood products manufacturer and used idle cypress resources to produce wooden barrels and other daily necessities. In order to make wooden barrel products popular across the country, he seized the opportunity to hold sales fairs in Beijing, Guangzhou and other places, and asked salesmen to distribute information nationwide and publish news on Alibaba online, so that more consumers across the country would know about wooden barrels. Products, get to know wooden barrel products. Baishan Bath Tub Craft Products Factory has adhered to the road of brand entrepreneurship since its establishment. While strictly controlling product quality, it vigorously promotes brand effect. In more than two years since its establishment in 2005, more than 70 types of sanitary ware products such as bathtubs, floors, dressing tables, and shower accessories have been developed. "Baishan" brand sanitary ware products are also exported to more than 20 countries across the country, including Beijing and Shanghai. provinces and cities, and has more than 60 "Baishan Wooden Barrel" stores in major cities across the country. The 2007 China International Forestry Industry Expo was held in Beijing on December 20, 2007. "Baishan Wooden Barrel" represented one of the four wood products manufacturers participating in the province, and was also the only wood products company representing Shaoyang at the exhibition. Baishan Wooden Barrel It has been well received and has become the sanitary ware product of choice for building materials sellers across the country. Vice Premier of the State Council Hui Liangyu and other leaders went to the International Forestry Industry Expo to inspect Baishan Wood Barrel. When Vice Premier Hui saw the exquisite "Baishan" brand wooden barrels, he not only spoke highly of them, but also repeatedly told the Baishan wooden barrel industry to take the road of brand entrepreneurship and make the industry bigger and stronger. In October 2007, the second Hunan Province Forest Products Expo was held in Changsha. The factory's products were highly praised by Hu Biao, Chairman of the Provincial Committee of the Chinese People's Political Consultative Conference and other provincial leaders. The cedar series sanitary ware produced by the factory even won the gold medal at the expo and became a The most popular sanitary ware products at the expo. Jia Zhibang, director of the State Forestry Administration, personally inspected the "Baishan Wood Barrel" at the expo. He believed that the product was pure solid wood, of high quality and finely made. It was a fine product among wooden sanitary ware, and encouraged this product from a key county in the country's poverty alleviation and development work. Excellent sanitary ware manufacturers make full use of cypress resources to make Baishan barrel industry bigger and stronger. 2. Give back to society and help fellow villagers get rich together. Baishan Bath Tub Craft Products Factory started from scratch, and grew from small to large, all embodying Luo Youqing's hard work. Up to now, the factory has become a large factory covering an area of ??1,600 square meters, solving the employment problem of more than 40 people, and Four workers set up their own factory under his leadership. He learned by doing, and never asked his employees as a boss. He always treated the workers with sincerity. By the end of the month, even if Even if we borrow money, we must also pay every penny of the workers' wages to them. It is precisely because of this tacit understanding that the factory receives orders of more than 300,000 yuan per month and completes the annual tax collection task of nearly 200,000 yuan. In the past, common people used cypress wood as fuel. Now, Luo Youqing buys it at a price of 1,600 yuan per cubic meter, which increases the income of local villagers by more than 1 million yuan every year. From cooper to king of solid wood bathtubs - A record of the wonderful life of Luo Youqing, the fifth outstanding young farmer of Hunan Province. On July 9, 2009, "People's Daily" published a photo of an elderly cooper, accompanied by a short paragraph of text. , telling the old man’s worries and helplessness about this industry facing extinction. Indeed, with the rise of plastic and ceramic products, the barrel hoop industry has gradually reached the edge of being eliminated.

However, in Longhui County, Hunan, there was a man who went in the opposite direction. He made full use of the county's abundant cedar wood resources, turned waste into treasure, turned the tide, and promoted the traditional folk craft of barrel hoops. In four years, He carefully crafted a series of wooden sanitary ware such as "Baishan" brand bathtubs, which won the gold medal at the Second Hunan Forest Products Expo and the silver medal at the China International Forestry Industry Expo. He turned the cedar wood that can be seen everywhere in his hometown and is even used as firewood into valuable treasures, and promoted the barrel hoop, a folk craft on the verge of being lost, into a boutique palace of modern people's life, and promoted it to Beijing, Shanghai, Shenzhen, etc. There are more than 20 provinces and cities across the country, and more than 60 specialty stores have been opened in major cities. This business wizard who goes against the trend is Luo Youqing. It started with sixty-seven yuan. Let’s talk about the history of Longhui people’s hoop. It enjoyed a high reputation in the Ming and Qing Dynasties. It is one of the few birthplaces in the country. It has always been passed down from male to female and has always been regarded as ancestral. The craftsmanship has been passed down. In 1969, Luo Youqing was born in a family of craftsmen in Longhui. When I was 14 years old, I followed my parents to Guizhou to make barrels. At a young age, I often picked up wooden barrels weighing tens of kilograms and walked dozens of miles of mountain roads to sell them. I suffered a lot in a foreign land. At the age of 16, his family asked him to return home and resume his studies. Two years later, he enlisted in the army and became a glorious scout soldier of the Shandong Second Artillery Corps. After two years of climbing and training in the military camp, he became a tall and powerful man by the time he was demobilized. Not long after he came back, he got married to his girlfriend who had been in love for many years. After the marriage, the young couple began to think about how to live their lives in the future. It was at the beginning of reform and opening up, when all kinds of industries were waiting to flourish, and the retail industry was also developing rapidly. Therefore, the couple used the remaining 67 yuan to set up a street stall on a busy roadside in the county town. Because of their fair prices and sincere treatment, they were very popular among the neighbors. After two or three years of working rain or shine, leaving early and returning late, the young couple earned a considerable amount of savings. With the funds, Luo Youqing bought a car and traveled all over the world for transportation, while his wife opened a small shop and continued her business, so she no longer had to worry about the sun or rain. When taxis began to emerge in the county, Luo Youqing was the first to buy a taxi and became the first taxi boss in Longhui County. Over the past few years, the couple became more prosperous and gradually accumulated millions of dollars. While traveling around, Luo Youqing's horizons broadened and his knowledge increased, and he began to think about what kind of business he should do. Distinctive vision, starting from family craftsmanship. As the saying goes: "If you are not familiar with it, don't do it." Luo Youqing began to work on the barrel hoop craft he had learned since childhood. Longhui County is rich in cedar resources, covering an area of ??more than 100,000 acres. However, there is no formal wood processing factory in the county. The cedar resources that the people have cultivated for decades can only be left idle or even cut down for firewood. . Luo Youqing conducted market surveys in many places and found that although plastic and ceramic products occupy the main market. However, with the improvement of people's living standards, people are beginning to call for a return to nature. Purely natural daily necessities such as wooden barrels are non-toxic and harmless. They are not only naturally harmonious with the human body, but also have a lifespan of 50 to 60 years. They can be used for making bubbles. Rose baths, essential oil baths, traditional Chinese medicine baths, etc. are beneficial to relaxation, stress reduction, and health preservation, and are very suitable for high-end urban consumers. The market for this is very considerable. In 2001, Luo Youqing founded Baishan Wooden Barrel Factory and invited a group of local skilled craftsmen to start producing bath barrels. He directed his staff to log on to commercial websites such as Alibaba and post a large number of posts, and widely sent faxes and emails to relevant domestic merchants. He used this simple and effective way to spread the popularity of the product. Because of the novelty and uniqueness of the product, merchants all over the country After receiving feedback, some orders were sent one after another, and the market was initially opened. However, because he had never had any experience in running a factory before and did not know how to manage a business, the quality of his products was not up to par, and many of the goods sent out were returned. As a result, he suffered a loss of more than 700,000 yuan this year. All this did not intimidate Luo Youqing, who was a soldier. He began to learn lessons seriously, pay close attention to product quality, improve the process, improve the management system, and implement the quality to individuals at all levels. Whoever produces is responsible for every product sent out. Every product is guaranteed to be strictly controlled, carefully processed, and of high quality. Through continuous efforts, we finally regained our reputation step by step.

The road to success for small bathtubs. Since the establishment of the factory, Luo Youqing has established the direction of creating a brand and taking the high-quality and high-end route. While strictly controlling quality, he has vigorously created a famous brand effect. He knows that only by winning the recognition of consumers and becoming a Only with well-known brands can sales and prices increase. In the next two years, he successively developed more than ten sanitary ware products such as bathtubs, floors, dressing tables, and bath accessories, gradually making Baishan sanitary ware bigger and stronger. . In April 2007, the world-famous Canton Fair opened. With the broad vision of a visionary and courageous entrepreneur, Luo Youqing boldly stepped out of a small mountainous county and invested more than 200,000 yuan to participate in the trade fair. He and his marketing staff brought those antiques and full of When the products with simple charm entered the grand booth of the Canton Fair, they immediately attracted a large number of novel Chinese and foreign merchants, and contracts worth hundreds of thousands were signed on the spot, spreading the reputation of Baishan Sanitary Ware to Hunan. In October, the local government in his hometown recommended him to participate in the second Hunan Provincial Forest Products Expo. His products were highly praised by Hu Biao, chairman of the Provincial Political Consultative Conference and other provincial leaders who came to visit, and he won the gold medal at the expo. In December, "Baishan" brand bathtub participated in the China International Forestry Industry Expo held in Beijing as one of the four wood product manufacturers recommended for exhibition in the province. Vice Premier Tian Liangyu of the State Council, Director of the State Forestry Administration Jia Zhibang and other central leaders expressed interest Bobodi inspected Baishan Cask on site, spoke highly of it, and encouraged this enterprise from a national-level poverty-stricken area to adhere to the road of brand entrepreneurship and make the industry bigger and stronger. In 2009, the "Baishan" wooden barrel brand applied to become a "Famous Trademark of Hunan Province". In this way, Baishan Bathtub grew from scratch, from small to large, from unknown to nationally famous. The factory building covers an area of ??thousands of square meters, has more than 180 craftsmen, and receives orders worth nearly one million yuan every month, becoming a well-known brand far and near. A large wooden sanitary ware factory. In 2009, the Hunan Provincial Committee of the Communist Youth League, in conjunction with the Provincial Forestry Department, Hunan Daily and other units, awarded Luo Youqing the fifth Hunan Province Outstanding Young Farmer, encouraging many young people to follow his example, start a business with hard work, and serve the society. Luo Youqing, that stubborn rural boy who gritted his teeth and carried burdens on the rugged mountain road, that tough guy who trained hard in the reconnaissance force and shed no tears, started from setting up a street stall, then opened a factory and became the king of wooden sanitary ware. The barrel-hooking, a traditional folk craft facing extinction, has developed into an emerging sunrise industry, turning decay into magic, successfully completing a gorgeous turn for one's life, and creating an entrepreneurial legend of a rural youth who is constantly striving for self-improvement and enterprising spirit.