Cha Yan Yuese once again got into trouble because of her advertising, which caused a lot of dissatisfaction and abuse from netizens. This is because Chayan Yuese released an advertising slogan: There are many beauties who come to Chayan to buy milk tea. If you happen to meet one, you can whisper to our friends: "I picked up a basket." This slogan was accused by netizens of deliberately marginalizing both genders, disrespecting women, and objectifying women. In recent years, many companies have faced serious economic losses and reputational losses due to problems in publicity. Therefore, in the process of enterprise development, the important position of publicity cannot be underestimated or ignored. So let’s talk about how companies should regulate their publicity. Next I will explain this issue from the following aspects.

First, as the main body, enterprises should abide by their corresponding laws and regulations when conducting publicity and other work, conduct publicity within the scope permitted by the constitution and law, and cannot break the bottom line of the law, otherwise they will face Enterprises will not only suffer from the dissatisfaction of the people and abuse from netizens, but also may be subject to legal sanctions, which will affect the reputation of the enterprise and have an irreversible impact on the enterprise.

Secondly, in addition to abiding by laws and regulations, companies must respect all consumers, treat men and women with equality and respect, and do not play tricks at will or break the public's bottom line. Have good creative standards, respect Chinese traditional culture, respect public order and good customs, and have a correct attitude and positive thoughts. If the bottom line of humor is exceeded, not only will it not bring about an increase in sales or consumer love, it may also bring about consumer disgust and disgust, which will have a counterproductive effect.

Thirdly, when a company's publicity has problems, it must promptly discover its own problems. If it is its own problem, then it must promptly apologize, stand upright after being beaten, admit its mistakes in a timely manner, and accept consumers' , criticism from the people.