Jubilation Brand History In 1959 in California, surfing was quite popular. But one thing that troubles young people who like to surf is that there are no pants suitable for surfing. At that time, no clothing brand designed professional surf shorts that were lightweight, convenient, and suitable for hot weather. Surfing enthusiast DUKE BOYD was deeply troubled by this problem and hoped to completely solve this problem. Fortunately, he found a tailor, DORIS BOECK, and based on DUKE's idea, he created the first pair of shorts suitable for surfing sports. It was very popular among surfing circles and quickly became famous in California. DUKE and DORIS began to cooperate in the design and sales of surfing-related clothing. DUKE uses [HANG TEN—meaning feet close to the surfboard] to represent the spirit of surfing—"Seize the dream and move forward bravely!" ] Since then, the two feet have been used as the brand trademark, and the brand name has been HANG TEN. That night, DORIS hand-embroidered a pair of golden feet on a pair of trousers. Since then, HANG TEN has become well-known to the consumer public with this pattern. This pattern not only represents the birth of an American beach and surfing brand, but also the beginning of consumers' recognition of HANG TEN products - COOL is originally from California, USA, and is reliable and trustworthy. Professional casual wear.