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What is the trademark pattern called?

Trademark pictures, also known as graphic trademarks, refer to signs that consist only of graphics and are used on goods or services. Graphics can be drawn from a wide range of materials, including quasi-physical concrete things and flat icons and symbols. The most important feature of graphic trademarks is that they are vivid and easy to recognize and remember. Here are a few examples

Huawei trademarks

McDonald's trademarks

Alibaba trademarks

KFC logo