Amazon is a global e-commerce platform that can help sellers increase product exposure and sales through its own brand promotion activities. Here’s how a typical Amazon Brand Sponsored campaign generally works:

Create an Amazon seller account: First, you need to register a seller account on Amazon. Make sure you have completed the necessary registration steps and are ready to sell your products.

Register your brand: If you want to promote your brand, you can register your brand on Amazon. This will provide your brand with more exposure and protection.

Choose a promotion method: Amazon provides a variety of brand promotion methods, including Amazon Advertising and Amazon Brand Registry. You can choose the promotion method that suits your brand according to your needs.

Amazon Advertising Services: Amazon Advertising Services offers a variety of ad types, such as Sponsored Products, Sponsored Brands, and Sponsored Display. You can choose the appropriate ad type based on your products and target audience, and set ad budgets, bids, keywords, etc.

Amazon Brand Registration Trademark Service: If you have already registered a brand trademark, you can join Amazon Brand Registration Trademark Service to protect your brand and enhance the credibility of your products. The service also provides brand keyword customization and brand content optimization tools.

Monitoring and Optimization: While your campaign is running, you should closely monitor your ad's performance and sales data. Based on the data, you can make adjustments and optimizations, such as adjusting your advertising budget, improving your keyword selection, or optimizing your product listing pages.

Evaluation and feedback: Continuously evaluate the performance of your campaigns to learn which strategies and ad types work best for your brand and products. Adjust and improve your branding strategy based on feedback and data.

It should be noted that Amazon’s brand promotion activities may vary according to time and region. Therefore, it’s a good idea to refer to Amazon’s latest guidelines and related resources when running your Amazon Sponsored Brands campaign to ensure you’re getting accurate and up-to-date information.