1. Infringement of Taobao trademarks or other rights without explicit authorization. Taobao users use their member names, Alibaba Wangwang IDs, store names, store introductions, product names, product introductions and/or other infringements with Taobao. In relevant information or its carriers, use: 1.1 Taobao (or Alibaba Group or its subsidiaries, the same below) or its website (including its channels, categories, spaces, etc. and its branches), products, services, activities , business, technology, etc. names, trademarks, logos, domain names, slogans, characteristic words, pictures, graphics, shapes, images, telephone numbers, addresses, etc. and/or their pinyin, homophony, translation, etc.; 1.2 Taobao management personnel Photos, images, names, nicknames and/or their pinyin, homophony, translation, etc.; 1.3 Other information that may cause others to mistakenly think that the user has some relationship with Taobao (except for ordinary membership relationships), including the two above 1.1 and 1.2 Similar information. 2. Leak other people’s information. Violate Taobao’s regulations on online information by transmitting and publishing information on Taobao and other websites that allow you to log in using Taobao’s username and password. 3. Publish illegal and illegal information. Use the information communication channels provided by Taobao to publish illegal and illegal information. 4. Illegal product releases include products that violate the "Product Release Management Rules", including but not limited to: publishing prohibited and restricted products (including information on prohibited and restricted products in Taobao's public channels such as store names or store announcements), placing them in the wrong category items, credit hype products, no pictures or inconsistent pictures, repeated distribution of goods (related to Taobao business, except with permission from Taobao), etc. 5. Fraud is the act of publishing fraudulent products for the purpose of making illegal profits, and infringing on the rights and interests of other users by refusing to use Alipay, refusing to deliver goods after payment, and other unfair means. 6. Illegal registration: Users maliciously register Taobao accounts in large quantities through software or illegal channels, disrupting the order of Taobao or increasing the load on the website system platform. 7. Speculation of creditworthiness: For the purpose of increasing the "membership accumulation credit" of one or both parties, the transaction parties fabricate transaction facts or perform other actions that can affect the "membership accumulation credit" of others. 8. Failure to buy after the transaction is completed. After the buyer and seller complete the transaction on Taobao, the buyer refuses to pay for the purchase without legitimate reasons; or the buyer engages in abnormal bidding behavior that has or may disrupt the order of transactions on the website. 9. The transaction is not completed. After the buyer and seller complete the transaction on Taobao, the seller refuses to sell without legitimate reasons or the transaction status is "Seller has shipped, waiting for buyer's confirmation", but there is no actual shipment, such as: "None "delivering goods", "transferring goods", etc. are not considered legitimate reasons. 10. Malicious evaluations made by the evaluator in his own name or in the name of others, the content of which is contrary to public order and good customs, or Taobao deems inappropriate; or the evaluator exaggerates or fabricates for the purpose of harming the interests of the person being evaluated (or seeking personal interests) Facts, insult, slander, coercion, etc. (limited to "negative reviews" and "neutral reviews"). 11. Online description discrepancy means that after the buyer and seller complete a transaction on Taobao, the product received by the buyer does not match the description when the seller released the product information. 12. The seller refuses to use Alipay. After the transaction is concluded, when the buyer asks to use Alipay for payment, the seller refuses to use Alipay. 13. No delivery after payment is received. After the buyer and seller use Alipay to complete the transaction on Taobao, the transaction status is "Transaction Successful", but the delivery obligation is not actually fulfilled. 14. Misappropriation of accounts 15. Infringement of other people's intellectual property rights, including all violations of relevant provisions of Taobao's "Prohibited and Restricted Trading Items Management Rules" or the "Trademark Law", "Copyright Law", "Patent Law" and other laws and regulations. 16. Bribery: Users give property to Taobao staff in order to obtain illegitimate benefits (including but not limited to illegitimate benefits that violate national laws and regulations or Taobao's relevant rules).

17. Other behaviors that violate laws, morals or public order and good customs. Other behaviors that violate laws (including but not limited to administrative regulations, local regulations, national policies), morals, general public order, and good customs. Description of Taobao's Punishment Measures If a user violates the Taobao Service Agreement, Alipay Service Agreement or related rules, Taobao has the right to impose penalties depending on the severity of the case, or to suspend or terminate services to the user. Punishment measures include but are not limited to public punishment, restriction of power, processing of product information, cancellation of evaluation rights, and freezing of accounts. 1. Public punishment: "This member has been warned/supervised/frozen X times" is displayed on the member's credit card, credit evaluation page, etc. 2. Restrict the creation of stores: Restrict users from creating stores and delete existing stores, but retain the original product information. After the punishment is completed, the user can create a store. 3. Restrictions on sending site messages 4. Restrictions on logging into Taobao 5. Restrictions on publishing product information 6. Restrictions on purchasing product information 7. Restrictions on logging into Alibaba Wangwang 8. Handling evaluations 8.1 The right to cancel both parties/unilateral evaluations Cancel both parties/respondents in the complaint Party’s right to evaluate, that is, the user has no right to evaluate the transaction corresponding to this complaint. 8.2 Delete the evaluation and delete the points of the evaluation. 8.3 Suspend evaluation Hide the evaluation so that the evaluation will not be displayed on the Taobao page temporarily. Evaluation points are invalid. 8.4 Validate the evaluation Validate the pending evaluation so that the evaluation will be displayed on the Taobao page. 9. Processing evaluation points 9.1 Delete evaluation points 9.2 Modify evaluation points Modify evaluation points, for example: record as -2 points (deduct 2 points). 10. Processing product information 10.1 Remove all unbid product information from the shelves. Remove product information posted by users (that have not been bid or auctioned by buyers). Taking off the shelf means taking it off the shelf to the warehouse. Users can also put product information on the shelf in the warehouse. 10.2 Remove all product information from the shelves All product information of the user is removed from the shelves. Removal refers to removing the product information being sold by the user and putting it in the warehouse. The user can also publish the product information in the warehouse again. 10.3 Delete all unbid product information. Delete the user's unbid product information (unbid products refer to products with 0 bids. Sellers can view the number of bids in "Babies for Sale"). The user cannot restore the information. Product information. 11. Delete store Delete the store but retain the original product information. 12. Close the store. The store is closed and the original product information, original store name and original store domain name are retained. 13. Forced to withdraw from consumer protection and refuse to join consumer protection within six months. 14. Delete on-site messages. Delete on-site messages that have been sent by the punished person, and the corresponding on-site messages of the recipients of the on-site messages will also be deleted. 15. Freeze the account. After freezing, the user can log in to Taobao, but is restricted from publishing product information and purchasing product information. All the user's product information will be removed from the shelves, and login to Alibaba Wangwang will be restricted. 16. Permanent account ban: After the account is banned, the user cannot log in to Taobao, the user's corresponding store is deleted, and the store owner's corresponding online products are deleted. Explanation of illegal behavior scoring Taobao user illegal behavior scoring is a way to record users' illegal behavior on Taobao. 1. Scoring period Violation behavior scoring is based on a natural year cycle (January 1 to December 31). 2. Scoring standards 2.1 If 12 points are deducted for violations, Taobao will freeze the account (no restrictions on website login), and the user needs to undergo Taobao assessment. After passing the assessment, the user's freeze will be lifted. 2.2 Specific assessment methods: Users can participate in Taobao’s assessment only after the learning period. 2.3 Regulations on the learning period: The learning period is calculated by multiplying the number of freezes within the scoring period by 3. For example: 1 x 3 = 3 days for the first freeze, 2 x 3 = 6 days for the second freeze. 2.4 If the user does not deduct 12 points within the scoring period, the points will be cleared (not frozen) from 0:00 on January 1 of the next calendar year.

Taobao will deduct a certain amount of points for each violation, and the deduction standard shall be implemented in accordance with the "Scoring Standards". 3. Supplementary explanation of scoring 3.1 For particularly serious violations, Taobao has the right to permanently ban the user's account without further learning or activation. 3.2 After 10 points are deducted, users who have participated in the consumer protection service will be forced to exit. Penalties and scoring standards for violations If a user violates the provisions of these rules or other Taobao rules, Taobao has the right to deal with the specific product information and/or behavior that violates the rules, including but not limited to deleting the illegal product information, illegal content, etc. At the same time, Taobao reserves the right to punish users in accordance with the provisions of these rules. See the table below for specific penalties. When a user violates the same violation type for the specified number of times (i.e., the highest number of violations in the table), Taobao will permanently ban the user's account without further learning or activation. The maximum number of violations of such penalties is stated in the rightmost column of the table below (Taobao reserves the right to record penalties). Other violations of the Taobao Service Agreement or Taobao's relevant rules that cannot be exhausted by the above list will be dealt with accordingly in accordance with the Taobao Service Agreement or Taobao's relevant rules. Taobao has the right to determine whether a user's behavior or information posted violates the provisions of these rules based on its independent judgment, and has the right to punish users in accordance with these rules.