Point 1: The sectors it belongs to: New Shanghai sector, Shanghai sector, triple network integration sector, cultural media sector, Yangtze River Delta sector.
The company is China's first comprehensive media group that spans newspaper operations and book distribution; it mainly focuses on retail, with more than 180 business outlets throughout Shanghai's districts and counties, covering the wholesale of electronic publications With retail, chain retail rental and wholesale of audio and video products, property management and logistics, it is a large-scale cultural media circulation industry company.
Point 2: The Xinhua Bookstore chain owned by Xinhua Bookstore Company is the only enterprise in Shanghai that uses the collective trademark "Xinhua Bookstore". It has large bookstores, small and medium-sized Xinhua Bookstore stores and other large, medium and small direct stores in the city. There are nearly 200 operating outlets. In 2010, the company opened 8 new stores, including Songjiang Mediterranean Store, Minhang Longming Store, and Pudong Securities Building Store. The new store area is nearly 5,000 square meters. The company was the first to open a store in the World Expo Park featuring a reading experience. , version 3.0 of Xinhua Bookstore with digital concept. After obtaining the general distribution rights for the city's early childhood teaching materials in 2009, it also obtained the general distribution rights for the city's secondary vocational school teaching materials in 2010.
Point 3: The advertising newspaper company owns "News Evening News", "Shenjiang Service Herald", "Real Estate Times", "Talent Market News", "I Times News" and "Shanghai Student English News", etc. Exclusive rights to a number of well-known newspapers and periodicals. In addition, Shanghai Zhongrun Jiefang Media, a wholly-owned subsidiary of the company, is the general advertising agent for Jiefang Daily, Morning News, Shenjiang Service Herald and other newspapers. In 2010, Zhongrun Jiefang Media achieved a net profit of 151 million yuan.
Point 4: Zhongrun Jiefang, a wholly-owned subsidiary of the real estate agency sales company, has obtained the marketing agency right for real estate under the Changjia Group. The period is from June 22, 2011 to June 21, 2014. The first batch of three The properties include Changtai West Suburb Villa, Changtai East Suburb Royal Garden, and Changshu Changtai Garden. The total salable area is approximately 430,000 square meters. The total sales price of the three projects is expected to be approximately 12.2 billion yuan. The service fee is 1%-2.5% of sales as service commission. The implementation of this agreement will have a positive impact on the company's net profit in the past three years. Changjia Group is a real estate development and strategic investment group that owns Shanghai Changjia Real Estate and other real estate development companies. It focuses on developing a series of urban high-end residential, commercial real estate and office building projects.
Point 5: Urban expansion The company acquired 30% equity of Yang Hang Media held by Zhongrun Advertising for RMB 18.06 million, and acquired 70% equity of Yang Hang Media held by the company's wholly-owned subsidiary for RMB 42.14 million. After completion, it will increase its capital by 100 million yuan to make its capital scale suitable for subsequent expansion needs, and change its name to "XX Channel Media Co., Ltd." (tentative name) to highlight its channel-specific market segment positioning. It will copy its successful experience and model in Shanghai and expand to other cities across the country to achieve the strategic goal of making channel media bigger and stronger. Yanghang Media is the general advertising agency of "I Times" and the first subway advertising agency in China. In 2010, it achieved main business income of 133 million yuan and net profit of 12.42 million yuan.
Point 6: Investing in Xuandong Cartoon: The company invested 50.18 million yuan in Shanghai Xuandong Cartoon TV Media and Entertainment Company, accounting for 7.5% of its equity. Yang Wenyan, general manager of Shanghai Xuandong, revealed that Xuandong Media had previously completed the shareholding reform and submitted an application to the China Securities Regulatory Commission to become the first asset under Shanghai Oriental Culture Media Company (SMG) to land in the capital market.
Point 7: Invest in a digital distribution platform company to jointly establish a project company with 6.75 million yuan, accounting for 45%. Invest in a digital distribution platform and reader project. The project company will use the hardware of handheld mobile reading terminals As an entry point, by integrating reading resources, developing derivative products, expanding user resources and gaining market share, we will gradually improve the operation platform system based on digital publishing content and achieve the ultimate goal of building a digital publishing platform on top of traditional business.
Point 8: Shareholder background: Shanghai Xinhua Distribution Group Company acquired 45.06% of the company's equity and became its controlling shareholder.
And put 100% equity of Shanghai Xinhua Media Co., Ltd. into the company. Xinhua Media mainly focuses on retail and has more than 3,700 suppliers. In terms of sales channels, it owns Shanghai Publishing House, Textbook Center, Audiovisual Company, Xinxinlian Cultural and Educational Supplies and other high-quality wholesale brands, including the Shanghai Book City large bookstore chain brand, Shanghai Xinhua Bookstore small and medium-sized bookstore chain brand, as well as professional bookstore brands for teaching materials, medicine, children, art, architecture, entrepreneurs, etc., with more than 6,000 sales outlets.
Point 9: Participate in original animation. The company signed a strategic cooperation memorandum with China Media Group and Kone Computer Company. Based on the digital construction of animation works, as well as technical cooperation in digital publishing management formats, digital publishing anti-counterfeiting confidentiality, copyright protection and other technical cooperation, the three parties can use their respective resources to integrate the upstream, mid-stream and downstream industrial chains of animation works, jointly develop, produce and launch joint The brand Oriental DigiBook digital interactive multimedia publishing platform jointly promotes the digital publishing of comic works, and the resulting economic benefits are jointly shared with China Media Group and Xinhua Media.
Point 10: New Industry Deals The National Measures (2008) No. 114, which aims to promote the reform of the cultural system, came into effect on January 1, 2009. Among them, there are a number of preferential policies for the reform and restructuring of the publishing and media industry. In the content on the financing of cultural enterprises, it is proposed to encourage listed cultural enterprises to conduct mergers, acquisitions and reorganization through public additional issuance, private placement and other refinancing methods. Cultural enterprises are encouraged to enter the GEM for financing. The execution period of Document No. 114 is from January 1, 2009 to December 31, 2013. It is unlikely to be extended after expiration. Compared with developed countries, my country's media industry is smaller in scale and still has greater medium- and long-term growth potential.