Sanxingdui archeology has made major discoveries. Most people are happy for our country’s archaeologists and lament our country’s rich and splendid history and culture. And some people, like mice, sensed the business opportunities behind it and immediately rushed to register trademarks related to Sanxingdui. Sanxingdui daily necessities, Sanxingdui liquor, anything can be registered as long as the name Sanxingdui can be used. Such behavior obviously has a strong commercial purpose. Why are these people rushing to register Sanxingdui related trademarks?

Just like when the Internet just emerged, many people rushed to register website addresses, my country's laws on intellectual property are still in a stage of development. During this period, many things will be exploited, and trademarks will be snatched away. Note is one of the loopholes. Regarding trademarks, the law does not strictly stipulate what kind of trademarks must not be used. Those trademarks that have been withdrawn or canceled are often made up for after the situation is over, and they are removed only when someone discovers something is wrong. As a result, many people take advantage of legal loopholes and start to register whatever they want. They can even hoard trademarks and hype their commercial value. The museum wants to take care of it but is powerless

After the trademark chaos occurred, relevant reporters interviewed the museum, but the museum seemed powerless. The main purpose of the museum is not to engage in commercial activities, so whether these trademarks have Being registered is not their main concern. In addition, if we want to combat these infringements, the museum must allocate manpower from its busy affairs to solve these problems. Judging from the current situation, this is impossible and the gain outweighs the loss.

Haidilao has registered trademarks such as Chidilao and Haidilao to prevent their trademarks from being imitated. Xiaomi has also registered green rice and yellow rice to prevent piracy and infringement. However, those who can do this have It is an enterprise with high commercial income, and Sanxingdui Museum is obviously not among them. Therefore, if you want to help them protect their rights and interests, you can only rely on the intervention of regulatory authorities.