naming methods of iron and steel companies
I. naming methods of special words
There are two kinds of special words: one is the established word used by some industries, and the other is the favorite word formed by some industries in the long-term historical development.
2. Kyrgyz nomenclature
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is the reason why businessmen in the old days like to seek luck and pay attention to lip service. For example, the time-honored Yueshengzhai, founded in 1775, is called Yueshengzhai, which means "Prosperity every month". Beijing Shuanghesheng Five-Star Brewery, the first brewery founded by China people, was founded by Shandong people Zhang Ge and Hao Sheng. It was named "Shuanghesheng", which means "joint venture between the two parties with strong financial resources".
three. Naming of place names or spaces
Naming takes place names or space names as the names of enterprises. In the world enterprises, place names are often used as brand names with local characteristics. For example, cognac is a place name in France, and now it is the general brand of many famous brandies in France. Champagne is a place in France, famous for its delicious wine, so champagne is a famous brand. Marlboro, a famous trademark, is the name of a small town, and Santana is a famous bustling place. Ordos, like China, is also an international enterprise named after place names. The names of iron and steel companies, the complete works of names of iron and steel companies
Fourth, colloquial naming methods
Common sayings are colloquial, and the names of enterprises and companies named by common sayings are acceptable to most people. Famous Wang Mazi, Goubuli, etc. Are colloquial names. Loud names such as "delicious" melon seeds king and "fresh" ribs give people a sense of intimacy.
creative naming methods of verbs
There are many international enterprise names that have little practical significance, some are just combinations of letters, some are sound effects, effects and so on. There are some figures, but they are all very creative. There are many examples of these named companies: like Kodak, "ke-gundam-"originally refers to the sound made by the camera itself when the shutter is pressed. Because of its special sound effect, it soon became the trademark of Kodak company.
intransitive verb naming people
Today, international enterprises named after people can be seen everywhere, and some of them are even famous. Refers to the direct use of people's names as enterprise names. The advantage of naming people's enterprises is to influence products with the help of people's word of mouth. In today's international brands, people's naming accounts for a large proportion, which affects almost all kinds of enterprises. Food enterprises include: McDonald's and KFC; Clothing categories are: Pierre Cardin, Versace, Li Xian, Li Ning, Chanel, Meng Jiao; Alcoholic beverages include Hennessy and Martell; There are many kinds of cars, including Ford, Mercedes-Benz, Toyota, Rolls-Royce and China. Medicine, Wang An Computer, Hilton Hotel.
naming principles of steel companies
1. The names of steel companies must be easy to read, remember and write.
only catchy trademarks can impress consumers. Avoid difficult, weird and awkward words, and try to name them with familiar and easy-to-read words. Some people use symbols larger than names as trademarks, while others use some fonts to express the characteristics that they think brands should have, emphasizing the characteristics of trademarks, while ignoring whether trademarks are easy to pronounce. Some people choose fonts that are difficult to identify, and easy identification is the most important factor to consider when choosing trademarks.
2. The name of the iron and steel enterprise must be able to map the industry category of the enterprise.
a successful name should be able to explain some important properties of a commodity, or hint at some essential features of this product category, thus strengthening product positioning. Let consumers feel the benefits of the product through its name, and its effect is more attractive.
3. The name of the steel company must be short and prominent.
the screen name should be entered into the computer, so it should be short and easy to spell. In fact, the names of all brands should not be complicated and difficult to remember. Words, syllables and letters of a brand name are precious. When you can find short words, you should not use long words. Especially for technical products, if you want to have a wide customer base, not just those early recipients, you should have a simple name that can attract non-technical users. Simple names can achieve concise results and help improve consumers' cognitive ability of brands.
4. The name of the iron and steel company should conform to the enterprise concept and service purpose.
this will help shape the corporate image. For example, the word "Bluebird" in Bluebird Mansion is really like an island in the blue ocean. It is quiet and peaceful. In order to provide people with a place to rest, it has poured' Jade Bird Love' into consumers, thus establishing a good corporate image. In short, the criteria for judging a company's name are: whether it is easy to remember, whether its image is distinct, whether its expressive ability is strong, how unique it is, and whether it is easy to spread. The name of an enterprise should be the perfect combination of sound, shape and meaning, so as to achieve a good-looking and memorable effect.
5. The names of steel companies should have unique meanings.
brand recognition is closely related to whether the name is unique and distinctive. Ideas expressed in fresh ways often attract us to listen carefully. Completely created new words, such as Xerox and Exxon. Short, powerful, distinctive and easy to remember. The most common way is to use strange metaphors. This simple method allows you to associate one image with another and increase your attention.
6. It is best to use alliteration in the names of steel companies.
rhyming or alliteration is a reliable way to make your brand unforgettable. Repetition of sounds, such as Volvo, Coca Cola, Rolls Royce, etc. It is very helpful to strengthen memory. The vowels and consonants of these names are separated and the syllables are repeated. They have a poetic structure, which not only looks beautiful, but also sounds pleasant and catchy to read. If their syllables are divided into four parts, that is, the approximate A-B-A-B structure, this structure is an ideal combination for words in all languages.
7. The names of iron and steel enterprises should be concise, clear and atmospheric.
brevity does not mean short words. A concise name repeats only a few letters in the alphabet. Concise names are easy to spread, concise and clear, and clear at a glance. It is not only easy to attract customers, but also greatly improves the possibility of people passing the name from mouth to mouth, which can convey a wide range of meanings to consumers, help to arouse brand association and arouse the desire to spread.
Precautions in naming iron and steel companies
1. The names of iron and steel companies can be skillfully homophonic, but not evil.
homophonic naming is a common way in the naming process. Because of the profoundness of Chinese, the use of homophonic characters does have an unexpected effect of "turning decay into magic". This is why many people are willing to take the name "homophonic" to achieve the pursuit of innovation and unique effects. What needs to be reminded is that although "homophonic" is easy to use, it should not be "evil". Naming is a serious matter and needs careful choice. Naming with "homophonic" is a "double-edged sword", which has both opportunities and risks for innovation. The risk is never to be opportunistic and take an evil name with "evil" thoughts and attitudes. The shopkeeper in the previous media reports is a negative textbook. He thinks he is clever in using homophones, but everything will be fine and he will get the punishment he deserves in the end.
2. Don't touch the red line of customs and laws when naming iron and steel enterprises.
China is a multi-ethnic country with different customs, national beliefs and taboos. Therefore, when naming names, we should consider avoiding things that may violate national unity and avoid using words that discriminate against famous ethnic groups. At the same time, in the naming process, laws and regulations should be strictly observed, and names that violate laws and regulations should not be used. Otherwise, it can only be bring disgrace to oneself, not worth the loss.
3. The names of iron and steel enterprises should consciously resist bad names and common names.
the name of the enterprise is popular, convenient and easy to remember, which is understandable. But we must also grasp a degree, and never "go too far." Otherwise, taking a common name or a common name means something completely different. There is only one word difference between "vulgar", "vulgar" and "vulgar", but it is "a tiny difference, a thousand miles away", which is completely different from one level. In other words, naming must first have a moral bottom line. In order to attract people's attention, please others, and be "novel and unique", some people have racked their brains to come up with some vulgar, flashy and vulgar names that people will never forget. Instead, begging for wood for fish, giving up money for the end, is self-defeating. As we all know, beautiful, exquisite, elegant and generous names will also make people unforgettable. "Famous" is better than "notorious".