The Red Bull trademark dispute that started in 2016 now has a new plot. Who should the Red Bull trademark belong to? Who will be the final winner in the battle between the two bulls?

Many people have drunk functional drinks like Red Bull, especially many people who love sports and fitness, and are full of praise for this drink. But few people know that Red Bull is not a Chinese brand, and in recent years there have been constant disputes over the Red Bull brand. Red Bull was originally a brand founded by Thai businessman Xu Shubiao and Austrian businessman Mateschitz. Mateschitz introduced Red Bull to Europe and created his own Red Bull empire. In order to introduce Red Bull to China, Xu Shubiao worked with Yan Bin, the founder of China's Reignwood Group. Xu Shubiao’s Tencel Group provides technical and expert support and authorizes the Chinese Red Bull brand. Huabin Group is responsible for the sales and production of Red Bull China. Although the two sides had some minor conflicts, they also cooperated very happily.

This situation was broken by the death of Xu Shubiao. Xu Shubiao’s son Xu Xinxiong did not continue to cooperate with Reignwood Group like his father, but rejected Reignwood Group’s application for contract renewal. Yan Bin of Reignwood Group said that the initial cooperation period between Tencel Group and Reignwood Group was set at 50 years, but now the cooperation is only 20 years, and this behavior of Tencel Group is a breach of contract. However, Tencel Group refused to continue the authorization due to the expiration of 20 years. Yan Bin said that the reason why he originally wrote a 20-year term was because he had to do so for various reasons when registering the company. In fact, the cooperation between the two parties still has a 50-year term.

In fact, the dispute between the two cows is still due to the conflict of interests. Xu Xinxiong of Tencel Group said that since Red Bull was sold in China, it has not received dividends from Red Bull sales in China, while Yan Bin said that all operations of Red Bull in China, including sales, publicity, etc., are the responsibility of Reignwood Group. The result of Reignwood Group's own efforts, Tencel Group only authorized it, and Tencel Group just wanted to enjoy the results. Both sides have their own opinions, and both seem to be reasonable. Therefore, the dispute between the two parties has lasted for 6 years without any resolution. Nowadays, disputes have arisen again. No matter who can win, they will only injure the enemy one thousand and lose eight hundred to themselves.