the logo design concept of lujiayi milk tea is natural and healthy. According to the information about official website of Lujiayi milk tea, the logo design of Lujiayi milk tea is inspired by the praise and myths and legends of deer in China traditional culture. The design concept is simple, clear and distinctive, creating a natural, healthy and delicious brand image. Deer head adopts the style of landscape painting, which gives people a hazy and romantic feeling, and also highlights the brand's concern for nature and environmental protection. In the part of milk tea, the large font and simple line design are used, which weakens the edge of the font and makes the visual effect softer and fresher.