It is necessary for brands to create Baidu Encyclopedia and increase the publicity of brand information

One of the important tasks of brand promotion is to establish and promote corporate brands on the Internet. Offline brands of well-known enterprises can be extended online. Online brand building is based on the construction of information content, and through a series of promotion measures, customers and the public can recognize and recognize enterprises/brands. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network. With the advancement of the network process, the speed of network promotion of brands is even more amazing! Xuntuike Media believes that Encyclopedia, as an authoritative website, is one of the main service platforms for providing reference data. Over the years, because of its accuracy and rich entries, it has been recognized by many people.

1. Importance of Baidu Encyclopedia Entries

No matter how Internet technology develops, data and information are essential, which is actually the content of professional knowledge. According to the detailed introduction of Xuntuike Media, the vertical field of network search expertise, Baidu Encyclopedia entries always maintain the advantages of credibility, fairness and reasonableness, and high weight, which is also the fundamental attribute of customer trust.

nowadays, big brands are gradually developed by small brands. We can better understand the location of the air outlet, grasp every opportunity of continuous growth of exposure, and support the overall strength, so it is easier to double the growth.

second, frequently asked questions about the establishment of brand Baidu encyclopedia entries

before the establishment of brand entries, you should know which Baidu encyclopedia service platforms are available. Generally speaking, Baidu mainly includes Baidu Encyclopedia, sogou Baidu Encyclopedia, 36 Baidu Encyclopedia and Interactive Baidu Encyclopedia. One of the applications is Baidu Encyclopedia, and different service platforms have basically the same provisions on brand entries. Today, Xuntuike Media takes Baidu Encyclopedia as an example to briefly introduce the operation process and matters needing attention.

(1) Prerequisites for establishing brand entries

Baidu Encyclopedia has regulations on the establishment of brand entries, and brands must have domestic trademark certificates, otherwise they cannot be created.

(2) Content standard of brand entries

Baidu Encyclopedia requires each entry to ensure the objectivity and fairness of the content, and there is no advertising information. What about the objective content? For example, "XXX brand started in the romantic cabin of Paris, France. Welcome to the design concept field where public art and writing gather. For the objective narrative, it became: the brand of XXX began in Paris, France. "

Generally, the content of brand entries consists of three parts: overview content, basic information and article text. Overview is a brief description of the brand content as a whole, and must be equipped with logo pictures (the clarity is not less than 32px*32px). Basically, the information column fills in the basic characteristics of the brand, including name, affiliation, industrial and commercial registration number, establishment period, founder, brand spokesperson, values and so on.

the article can explain the origin, development history, honor, product variety, planning and promotion of the brand in detail, distinguish various contents according to the document catalogue, and add pictures, albums and so on in the position suitable for you.

I'd like to remind you that Baidu Encyclopedia is a content display platform, not a publishing service platform. All entries point out that information involving third parties, such as honorary awards and brand spokespersons, should be proved by authoritative Baidu news sources. In other words, some information points should provide a Baidu news source to test its authenticity, credibility and efficiency.

At the same time, Baidu news source must meet the six elements of Baidu news source (six elements refer to reasons, passage, conclusion, role, time and specific address), and reliable Baidu news source includes People's Daily and China Youth Network, etc., so as to better demonstrate the credibility of Baidu Encyclopedia entries from Baidu news source.

No matter how small an individual is, he has his own brand. Especially in today's era, people are more brand-conscious and recognize what products they buy or what services they choose.

There are many brands in the market, large and small, but there are really not many brands that are well-known by the public. If a brand doesn't even gain popularity, it is conceivable that there are very few users who can pay for the brand. Xuntuike Media: If you want to promote your products on the Internet, you might as well be a brand Baidu Baidu Encyclopedia. Baidu Encyclopedia can improve brand awareness and reputation, create a good image in the market and enhance users' trust.