Tea set market survey report

With the improvement of people's own quality, we are inevitably exposed to the report, which has the characteristics of two-way communication. I believe many friends are very upset about writing the report. The following is the tea set market survey report I collected for reference only. Let's have a look.

tea set market survey report 1

1. Changes of tea set market 1. Tea set with a long history

As a drink, tea has gone through a long process of discovery-utilization-tea making, and its history can be traced back at least 5, years ago.

Tea set came into being with "tea is for drinking". Its occurrence and development experienced a course from scratch, from * * * to specificity, from coarseness to delicacy, and it constantly changed and developed with the change of tea drinking custom.

2. Tea set with perfect functions

Water-boiling appliances: air stove, vinegar pot, tea pot, soup bottle, ladle, charcoal handle, fire clip and instant soaking.

roller tools: tea roller, tea roller, and tea roller.

drinking utensils: teapot and teacup.

placing utensils: tea table, tea chair, tea cart and tea sea.

Auxiliary devices: teaspoons, tea baskets, tea bottles, tea leakage, tea clips, Chaze, tea lotus, tea needles, towels, baskets, etc.

3. Tea sets with various materials

Bamboo tea sets, metal tea sets, glass tea sets, clay tea sets, porcelain tea sets and lacquer tea sets.

in the development process of thousands of years, tea sets made of various materials have appeared. According to the survey and statistics, when consumers choose tea sets, the most concerned factor is still the material of tea sets.

4. The tea set that keeps pursuing artistry

During the period of mixed cooking, tea was mixed with other foods, but no special tea set was developed, and most of them were made of clay.

Porcelain is the art of fire and earth. After the invention of porcelain, ceramic tea sets were gradually replaced by porcelain tea sets.

After the Tang Dynasty, literati began to pursue the beauty of tea ware's glaze color and the unique shape; With the popularity of the custom of drinking Anxi Tieguanyin tea, specialized tea set manufacturing came into being. The types and decorations of ceramic tea sets are also increasingly rich. The appearance of purple sand in the early Ming Dynasty was even more sought after.

5. Modern tea sets with tradition and fashion * * *

Tea furniture: tea tables, tea chairs, tea carts, etc., which are mainly used in teahouses, teahouses and other business places.

water boiler: a convenient bubble for boiling water, also known as an electric teapot.

important props for tea performance: tea sea, tea six treasures (tea clip, tea leakage, tea pick-up, tea lotus, tea needle, bucket), water washing, etc.

Tea ware: tea set in a narrow sense, including teapot, fair mug, tea cup, etc.

2. Vibrant tea set market

1. Tea set market grew rapidly

In June of 2xx, the supply and demand of tableware products market was stable. In June, 2xx, the tableware market was not affected by the financial turmoil at all, and its market share was greatly expanded. Tea sets and cups were both the champion and runner-up in terms of "market share and month-on-month growth rate".

2. In the eternal changes, porcelain and purple sand tea sets are as king as ever.

No matter whether you choose your own tea set or predict the future tea set market, consumers have the highest recognition of purple sand, followed by porcelain. The development space of purple sand and porcelain is still huge, and merchants can increase their profitability through some innovative products.

3. The change of tea-drinking habits and technological innovation have given birth to the popularity of the electric tea set market. The reasons are:

the development of family tea rooms

the improvement of people's living standards

the popularization of household appliances

the continuous growth of tea sales

4. The continuous growth of tea industry will drive the continuous growth of tea set consumption

With the support of local policies and funds, the area of tea gardens in various places is constantly increasing.

the development of the whole tea market will inevitably lead to the large-scale development of the tea set market.

5. Hidden problems in the rapid development of Anxi Tieguanyin tea set

From this set of data, The main problems in the current market are:

there is no unified industry standard

pricing is chaotic

products are not creative

there are few famous brands

This shows that the tea set industry is still in the stage of product competition to brand competition

Third, the marketing of tea sets

1. The market prospect of professional Anxi Tieguanyin tea set retail terminals is promising

Both practitioners and consumers are optimistic about tea sets. However, at present, the domestic chain tea set monopoly enterprises are not large, and there is no tea set distribution enterprise with a well-known brand.

Practitioners believe that tea specialty stores play an important role in the future sales of tea sets, and they are also the first place for consumers to buy tea sets.

2. The brand and price of products are very important to market sales.

From the survey of merchants, brand, price and safety are the most concerned issues. Therefore, in the process of business operation, building brand, reasonable pricing and attacking technology are still the core of its development and growth.

from the survey of consumers, safety, portability and durability, and materials are the most concerned issues, and then brands and price are considered. In fact, consumers' understanding of safety, portability and durability comes entirely from the mature brand education in the market. As far as the brands on the market are concerned, the famous brand "Jinzao" in the tea set industry has connected the brand with safety, portability and durability, which has made it the leader in the tea set market.

iv. the future development of the tea set market

1. the tea set market has just started and its development prospects are extremely broad.

In the survey, both consumers and Anxi Tieguanyin tea set operators are very optimistic about the future development prospects of the tea set market, and the current tea set market is still in a mixed state in terms of brand and product quality.

2. Setting up a professional production and marketing meeting is the favorite publicity method of tea set enterprises.

a. organize a large-scale production and marketing meeting every year (82.7%)

b. organize a forum every year and invite famous domestic marketing experts to give lectures (4%)

c. rank the brand quality of tea service industry once a year (%)

d. hold an exposition of tea service industry once a year (9.3%) < In the future marketing of tea sets, Anxi Tieguanyin enterprises hope to organize production and sales meetings, and manufacturers and distributors can communicate face to face, so as to develop products welcomed by consumers. Tea set market survey report 2

The supply and demand of furniture market are stable. In June, 2xx, the tableware market was not affected by the financial turmoil at all, and its market share was greatly expanded. Tea sets and cups were both the champion and runner-up in terms of "market share and month-on-month growth rate".

the line chart is a comparison chart of the search volume of tea sets in 2xx, 2xx and June 2xx. From this, we can see that it is climbing the peak with a "sprint" trend, and its large sales volume has driven the good momentum of the development of the kitchen industry, which is one of the biggest selling points of the tableware industry.

2. In the eternal changes, porcelain and purple sand tea sets are as king as ever.

No matter whether you choose your own tea set or predict the future tea set market, consumers have the highest recognition of purple sand, followed by porcelain. The development space of purple sand and porcelain is still huge, and merchants can increase their profitability through some innovative products.

3. The change of tea drinking habits and technological innovation have given birth to the market of electric tea sets. The reasons are:

The development of family tea rooms, the improvement of people's living standards, the popularization of household appliances and the continuous growth of tea sales

4. The continuous growth of tea industry will drive the continuous growth of tea set consumption

With the support of local policies and funds, the area of tea gardens in various places is constantly increasing. Because most of the new tea gardens are fine varieties, the output and quality are obvious. The development of the whole tea industry market will inevitably lead to the large-scale development of the tea set market.

5. hidden problems in the rapid development of tea sets

from this set of data, the main problems in the market now are: there is no unified industry standard, chaotic pricing, lack of creativity in products and few famous brands, which shows that the tea set industry is still in the stage of product competition to brand competition.

Third, the marketing of tea sets

1. The market prospect of professional tea set retail terminals is promising

Both practitioners and consumers are optimistic about tea set specialty stores, which is an inevitable channel for tea set brands to enter in the future; However, at present, the domestic chain tea set monopoly enterprises are not large, and there is no tea set distribution enterprise with a well-known brand.

Practitioners believe that tea specialty stores play an important role in the future sales of tea sets, and they are also the first place for consumers to buy tea sets.

2. The brand and price of products are very important to market sales.

From the survey of merchants, brand, price and safety are the most concerned issues. Therefore, in the process of business operation, building brand, reasonable pricing and attacking technology are still the core of its development and growth. From the survey of consumers, safety, portability and durability, and materials are the most concerned issues, and then the brand and price are considered. In fact, consumers' understanding of safety, portability and durability comes entirely from the mature brand education in the market.

iv. the future development of the tea set market

1. the tea set market has just started and its development prospects are extremely broad. In the survey, both consumers and tea set operators are very optimistic about the future development prospects of the tea set market, and the current tea set market is still in a mixed state in terms of brand and product quality.

2. Setting up a professional production and marketing meeting is the favorite publicity method of tea set enterprises.

a. organize a large-scale production and marketing meeting every year (82.7%)

b. organize a forum every year and invite famous domestic marketing experts to give lectures (4%)

c. rank the brand quality of tea service industry once a year (%)

d. hold an exposition of tea service industry once a year (9.3%) < In the future marketing of tea sets, Anxi Tieguanyin enterprises hope to organize production and marketing meetings, so that manufacturers and distributors can face-to-face exchanges and develop products welcomed by consumers. Tea set market survey report 3

Colorful tea sets

Water is the mother of tea and utensils are the father of tea. If you want to drink good tea, the role of utensils is particularly important. Tea set is an important part of tea industry, which is developing rapidly with the development of tea industry. A few days ago, the reporter conducted an investigation on the tea set market.

during the interview, the reporter found that the tea set market is varied and dazzling. In any tea set store, consumers will have the feeling that "the flowers are getting more and more attractive". The reporter talked with a consumer who came to buy tea sets at Haoyang Tea Shop in maliandao Tea City. The consumer said that it was the first time she walked into a tea set shop, and she was curious about everything and wanted to buy everything back. As a result, she bought a lot of tea sets when she left. She said, I didn't expect every tea set to be a work of art.

tea has been exclusively used by dignitaries and literati since ancient times, but it has always been regarded as a very elegant thing to taste tea, and people pay more attention to the matching tea sets, which can be seen from the tea sets unearthed in past dynasties, such as gold-plated tea sets in Tang Dynasty, blue-and-white porcelain tea sets in Song Dynasty and purple sand tea sets in Ming and Qing Dynasties.

The tea set market contains rich contents. In a broad sense, tea sets can be divided into the following categories:

1. Tea tables, tea chairs, tea carts, etc. This kind of products are mostly used in tea houses, and tea tables and chairs are indispensable in most tea houses. There are few places where such products are sold. For example, there are only two or three specialty store sales in maliandao Tea Street, and more buyers order them from furniture factories. Tea tables, chairs and carts require exquisite modeling, fine workmanship and cultural connotation, so they are often made in furniture factories and cannot meet the requirements of teahouses and tea houses. Beijing Shengtang Guyi Design Office is a professional company specializing in the design and construction of teahouses. This problem was found in the distribution of teahouses, and a furniture factory was set up specially, which has a good market.

second, the instant bubble for boiling water, also known as the electronic teapot. The consumption of instant tea is very large, so every tea table in the tea house should be equipped, and any tea shop can't live without it. In addition, with the development of family tea rooms, instant tea will enter people's families, and its market prospect will be broader. Casual bubble production enterprises are mainly small household appliances production enterprises, mostly concentrated in Chaozhou City, Guangdong Province. At present, a number of famous brands such as "Jinzao" and "Weiteng" have emerged in Suipao.

third, tea sea, tea six treasures, etc. Tea Sea and Tea Six Treasures are the main contents of the tea set market, important props of tea art performances and indispensable parts of Chinese tea culture. Tea Sea and Tea Six Treasures are mostly made of wood, made of ebony, rosewood and rosewood. There are also some bamboo products, but because the dry climate in the north is easy to crack, it is more suitable for consumption in the south. The main producers of tea sea and tea six treasures are concentrated in Huangyan, Zhejiang, Yixing, Jiangsu and Fuding, Fujian. The tea sea brands that are more popular with consumers are Henghai, Hantang and Jacky. In recent years, a kind of tea sea made of stone has emerged in the market, which is produced in Guangdong and has a higher price, but it is deeply favored by high-end people.

fourth, tea utensils. Tea set in a narrow sense actually refers to tea utensils, including teapot, fair mug, tea cup and so on. There are many kinds of tea in China, and different kinds of tea are suitable for different utensils, such as green tea in glass and oolong tea in teapot. Purple teapot is the most widely used tea set in the tea set market at present, and purple sand is produced in Yixing City, Jiangsu Province. Purple sand is mainly made by hand, but also by machine. In the market survey, the reporter found that most tea set dealers mainly distribute famous pots, and ordinary teapot is rare in the market. Porcelain tea sets are also an important category in the tea set market. Porcelain tea sets often appear in complete sets and are suitable for making scented tea. China porcelain is very famous in the world, especially in Jingdezhen, Jiangxi. However, at present, the tea sets sold in the tea set market are produced less in Jingdezhen and more in Dehua, Fujian and Chaozhou, Guangdong. It is reported that Dehua, Fujian and Chaozhou, Guangdong are both named China Porcelain Capital by China Ceramics Association, and they are rising stars, and their tea sets are more competitive than Jingdezhen in price. In addition, in recent years, bone China tea sets sold in Tangshan, Hebei Province have also appeared in the market, but few people are interested in the tea set market because of its high price. With the rising temperature of Pu 'er tea in recent years, tea sets made of glass products have begun to appear in the market, and they are selling well. Their boiling and ornamental properties are very suitable for the brewing of Pu 'er tea.

five, tea leakage, washing and other auxiliary tea sets. Tea leakage is mostly made of stainless steel.