Legal subjectivity:
The following signs cannot be used as trademarks: 1. Signs with ethnic discrimination, gender discrimination, etc.; 2. Deceptive and likely to cause the public to misunderstand the goods. The quality and other characteristics or the sign of origin may lead to misunderstanding; 3. Harmful to socialist morals; 4. Other signs that cannot be used as trademarks. The law is objective:
Article 10 of the Trademark Law of the People’s Republic of China: The following signs shall not be used as trademarks: (1) The same as the country name, national flag, national emblem, The national anthem, military flag, military emblem, military song, medal, etc. are the same or similar, and are the same as the name or logo of a central state agency, the name of a specific place where it is located, or the name or graphics of a landmark building; (2) The same as a foreign country The name, national flag, national emblem, military flag, etc. are the same or similar, except with the consent of the government of the country; (6) It is ethnically discriminatory; (7) It is deceptive and is likely to make the public doubt the quality and other characteristics of the product or causing misunderstanding of the place of origin; (8) harmful to socialist morals or having other adverse effects. Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.