Flower shop syb business plan (selected 5 articles)
(2) Industry and competitor situation
In the case of favorable market demand, we should What is considered is whether the location of the store is likely to be demolished in the next few years, and the customers who have worked hard to maintain it cannot be lost due to demolition; and whether there are competitors in the geographical location. There are two flower shops of the same size two kilometers away from the location I chose. Through our active promotion and high-quality services, our market share on this street will reach more than 40%.
Main advantages of competitors:
1. The store is located near the station and has a large floating population.
2. Sometimes the price of the goods is lower than ours.
3. Our store opened earlier and already has some regular customers.
Main disadvantages of competitors:
1. It is inconvenient to park motor vehicles at the entrance of the store, which limits purchasing power
2. The display of goods is not neat enough, which is not convenient for customers Shop intuitively.
、The handwriting for writing banners is not standardized enough.
Based on the above analysis of advantages and disadvantages, we turned the disadvantages of our competitors into the advantages of our company, and at the same time added a series of preferential packaging services, door-to-door delivery and other related convenient services in the area, and at the same time, the store It is filled with information and materials about flower culture, giving customers more choices. The banners we write are standardized and beautiful and are often praised by customers.
The shape of the bouquet is also unique. Through the integration of various resources, old things and old products are transformed into new ones, with new improvements and the improvement and development of new functions to further enhance the professional content and added value of the products. For example, during the product forming process, we allow customers to participate in the design process, personally experience the fun of design and creation, independently complete the production of flower baskets under the guidance of professionals, and experience the fun of DIY.
IV. Marketing Plan
1. Product
Product or service
Main features
Double layer Flower baskets
Commonly used varieties for public consumption, fresh and complete in color
Hand-held flowers
Highlighting exquisiteness and gorgeousness
Table flowers< /p>
Generous and reasonable layout
Small gifts
Novel and fashionable
2. Location
Address
Area (square meters)
Rent or construction cost
No. 50 Kunwei Road, Hebei District
13 square meters
1200 yuan
(2) The main reason for choosing this address:
Choosing the store near the school and in a large residential area fully reflects the sufficient customer base. quantity. In addition, the store's street frontage also has an advertising effect, making it more convenient for customers who drive. In terms of sales methods, we are facing end consumers, so that the capital turnover is faster and credit is reduced. Make full use of information resources and networks to capture business opportunities and maximize business value. Flower shop syb business plan 3
1. Summary:
In the minds of many people, flower shops are a good career. On the one hand, working in an environment full of flowers every day makes me feel happy; on the other hand, people's consumption of flowers has improved. Flowers have become a favored gift during festivals and when visiting relatives and friends. People's lives are getting better and better. The better it gets, the more people will buy flowers, and the future of the flower shop will definitely be good.
From a business perspective, a flower shop should be considered a typical small business. A room does not need to be very large, it can be simply decorated, and the four white walls can also show off the beauty of flowers. A small flower shop can be opened. Nowadays, many laid-off people are thinking of starting a small business, and the cost of a flower shop is what they can afford. I have seen a survey of students at a floral art school. It was found that more than 95% of the more than 100 students planned to open a flower shop. Coupled with the existing flower shops, one can imagine the fierce competition.
However, opening a flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are an industry full of risks.
Flowers are subject to wear and tear from the moment they are purchased. If business is not good, you can only watch the flowers wither and rot. Some high-end flowers cannot be purchased in large quantities. If they cannot be sold, the losses will be too great. However, if there are no high-end flowers for sale, orders with higher profits may be lost. This requires a lot of thinking from the perspective of human historical development. It seems that when people's material life is satisfied, their demand for spiritual life will be very strong. Someone once said that in China, "the era when flowers are as popular as mobile phones is coming. Seize every major festival, such as Spring Festival and Valentine's Day." , Christmas, Mother's Day, Teacher's Day. At the same time, develop potential festivals such as Chinese Valentine's Day, Secretary's Day, Nurses' Day, Father's Day, Journalists' Day, etc. to expand potential consumer groups, stimulate market potential, and strengthen The market is buzzing.
Flower shops are beautiful and elegant places, and floral art is the soul of the flower shop. Beautiful flowers spread a variety of emotions to people, and the flowers in various shapes tell a thousand words. Every sentence speaks of beauty, especially now. As people's living standards continue to improve, their quality of life continues to improve and their pursuit of life has become an indispensable embellishment of people's lives. It is an increasingly popular trend. In addition to the beautiful appearance of flowers, which are pleasing to the eye and beautifying the home, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.
2. Flower shop situation:
Name: Menghuayuan Flower Shop
Advertising slogan: Flowers bring a good mood
Signboard:
Business philosophy: The flower shop adheres to the business principle of honesty and service first, and sincerely serves consumers. To establish a sense of competition, market awareness, credibility, and brand, you must learn to be a good person when running a flower shop. In life, being a human being is the first priority. When engaging in business activities, we must pay more attention to being a human being.
Goal: To effectively open up sales channels and promote the development of the flower market based on the provision of products and services. Customers understand the true meaning of flowers, and send wishes and happiness to thousands of households. Bring beauty and happiness to customers! Improve the visibility and reputation of the flower shop as much as possible, establish a complete system of your own, and eventually promote it to the whole city. , the whole country, and even the world, become bigger and stronger
3. Flower shop positioning:
Location: Jiaoyuan Back Street (a store at the intersection of Dequan Road Middle Street). It is located in a university town with a large and concentrated flow of people. The location is superior, the transportation is convenient, the effect is obvious, and it is easy to drive business). Decoration positioning: Decoration in a modern style gives people the atmosphere of the times and a modern psychological feeling, which is suitable for most people. Consumers with a strong sense of the times have a motivating effect. The atmosphere in the store is lively (but the main focus is on cost saving).
Business scope positioning: mainly includes flowers, potted flowers, dried flowers, flower utensils, handicraft silk flowers, etc. Because of the reason at the beginning, the second step is floral artistic conception design, wedding services, etc. Publicity positioning: It must be consistent with the consumer group, and it cannot be one-sided.
Service positioning: guide consumption, Let customers understand the language of flowers. If customers need it, we can provide door-to-door service, decorate the hall and design floral arrangements for them; teach consumers the knowledge of conservation and preservation, visit customers frequently, understand their new requirements and trends, and provide timely information to customers with rental business Replace with fresh flowers, etc.; you can flexibly arrange business hours for consumers, which can greatly increase their repeat customers and share.
4. Product structure:
Full range of colors and varieties, meeting market demand;
Exquisite packaging, distinctive floral arrangements, and high-quality flower materials;
5. Store layout:
A store of tens of square meters must have basic requirements laid out.
Outside the door, six large flower baskets are placed evenly in two rows on both sides of the store to attract customers' attention; above the door, a large appropriate banner is placed to make customers eye-catching; inside the door, on the right side On one side is the cashier desk, which has specialized computers, printers, fax machines and other equipment; on the side is a guest table for customers to discuss and rest; in the middle is the employee work area for designing flowers and other work; on three sides of the wall, the upper part is It is a display window with flowers, flower baskets, vases and other specimens placed in the display window. The lower part contains some comprehensively designed floral bodies and spare flowers, vases, flower baskets, etc., which can be seen and touched, allowing customers to experience it personally;
6. Target consumption system:
Generally, they are old, middle-aged and young people, aged between 18 and 60 years old. The main consumer group is college students, because the location is in the university In the back streets, the main passenger flow is college students, who are also the most concentrated, so they are the first and primary consumer group; followed by other young workers, middle-aged people, and the elderly; and finally other passers-by. Flower shop syb business plan 4
Market analysis: The fierce competition in society is the fierce competition for talents. Parents want their children to be successful and have high demands on their children. Students cannot study properly and are under great pressure. They need the help of tutors. But there is often no way to find it; on the other hand, tutoring is the only direct way for college students to earn income, but it is difficult for them to find work. This information asymmetry needs to be regulated by tutoring intermediaries who act as bridges. Goal: Solve the financial difficulties of poor college students, reduce the cost of finding tutors for parents and students, and improve college students' ability to operate actual companies.
Organizational structure: Chairman, General Manager, Finance Department, Planning Department, Customer Department, Advertising Department, Human Resources Department
Chairman: Supervises and guides the entire work process, and is responsible for major decisions Final decision-making power
General manager: organize discussions, regularly reflect and summarize work effectiveness, and play a central role in specific work
Finance Department: financial management budget review salary Distribute end-of-year profit distribution and financial supervision
Planning Department: Strategic planning, formulating long-term and short-term business plans, improving company systems, summarizing company work, formulating student tutoring agreements
Advertising Department: formulating publicity plans Advertising planning, posting posters and leaflets distribution
Customer Department: Parent information and student information file management, accepting customer consultations and complaints, conducting customer return visits, and signing agreements with students
Personnel Department: personnel deployment, recruitment, and dismissal Member rewards and punishments assessment
% will be turned over to the foundation, 20% will be used as surplus reserve, and the remainder will be distributed as dividends to shareholders
Work location: The headquarters is located in Room 9#108. Normally, contact by mobile phone Mobile office format (notebook records must be summarized at the headquarters)
Working hours: Hold a meeting every day and at least once a week to organize information, summarize experience, and prepare for the next week's work
Publicity Ways: Mainly by distributing flyers, posting posters, and also through introductions by dormitory aunts and teachers. Pay attention to the company's image, establish a good reputation, and pay attention to the publicity role of word of mouth.
Our advantages:
1. A national key university (famous brand effect)
2. Operated by in-service teachers and students, with high credibility
3. 10% of the income will be donated to the foundation, which reflects the charitable purpose other than commercial purposes and is recognized by society
Our features:
1 , The price is low: half of that of ordinary tutoring agencies (100~120)
2. The public website (with legal certificate of the company included) is highly credible, and the website has detailed information about both registered teachers and students. , tutors have the right to take the initiative to inquire
3. Fully consider traffic issues, use the Changsha map as a benchmark, try to connect the nearest two points, and save fares and time for students
4. Feedback mechanism: Regularly use random sampling method to conduct telephone interviews with previous customers to collect opinions and suggestions. There is a suggestion box on the website
Disciplinary penalty system:
1. Those who withhold or resell student or parent information without authorization will be punished according to the information fee for each piece of information. In serious cases, the punishment will be agreed upon by the general meeting of shareholders
2.
If commercial rebates generated during the embezzlement of business are discovered, a warning will be given and the rebates will be turned over. In serious cases, the year-end bonus will be waived.
3. Those who misappropriate company assets and funds without authorization will be required to return the original amount and be given corresponding company administrative penalties. In serious cases, they will be expelled from the company
4. Those who falsely report expenses will be punished according to the actual situation. If the falsely reported expenses do not exceed 25% of the actual expenses, they will be given a warning and have to make up the account themselves. If the falsely reported expenses account for between 25% and 50% of the actual expenses, double the fine will be imposed at the same time. Fines; those who falsely report expenses less than twice the actual expenses will be expelled from the company
Long-term planning:
I think that if the company has developed for more than one year, has sufficient funds, and expanded its scale, the final The following three aspects need to be improved:
1. Website improvement
Build a complete management information system model. Students can enter their detailed information online (ID card and student ID card need to be scanned) after registration. , you can complete a two-way selection operation by displaying the detailed information and requirements of the tutoring object, and at the same time, his status (whether he is working) and information are filed in the company record. This website also provides a convenient filtering function on the map.
2. Publicity intensity
Publish advertisements in well-known newspapers such as Changsha Evening News and Xiaoxiang Morning News (for intellectuals who mainly understand the surroundings through reading newspapers), if financial conditions permit. , you can consider advertising on Hunan Satellite TV, because tutoring companies are generally unknown and rarely have this kind of courage, so it is easier for us to become a hit and occupy the market.
3. Organizational reconstruction
Recruit employees to become higher-level leaders, allocate tasks according to the actual situation, "do business and sit down", and enter the planning, discussion, and supervision stages. Flower shop syb business plan 5
1. Market analysis
For a long time, due to the low living standards of domestic residents, there has been a lack of interest in businesses with "kitchens" and "bathrooms" as their main service objects. Consumption of small appliances is very small. According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
Currently there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bathroom heaters in the country. Domestic sales in 2019 were estimated at 4 million units, 5.5 million units in 2002, and 7 million units in 2016, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15% (in 2004). Domestic consumers' recognition of bathroom heaters reaches 82%, and the market space is huge.
Bath heaters have an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu bathroom heaters had sales of 260 million yuan in 2004, ranking first in market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories. Most of them are imitations or OEMs, and their independent research and development capabilities are not strong.
In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product and the market potential is huge.
Compared with the bathroom heater and heater market, the sales market of this product is at least 5-1 billion yuan.
We can take advantage of our patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
(The above data comes from "Consumption Daily", China Household Electrical Appliances Association)
2. Our goal
Our goal is to Make samples and enter the market, develop 10-15 agents at or above the prefecture level, with sales of more than 2 million yuan. We want to reach 5 million sales in x year, 20 million sales in x, and keep the profit margin at 30% - 50%.
3. Use of funds
Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large, estimated at 100,000-150,000 yuan;
Various certifications, licenses, trademarks: 50,000 yuan;
Company establishment, purchase of relevant office supplies, personnel recruitment, company website, etc.: 100,000 yuan;
Rent, water and electricity expenses, staff salary (half a year): 150,000 yuan;
Participation in exhibitions, advertising fees: 100,000 yuan;
Small batch production cost (5,000 pieces): 200,000--250,000 yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan.
IV. Product Cost and Profit Analysis
In order to save costs and reduce investment risks, the initial small batch production will mainly be outsourced processing, and production equipment will not be purchased for the time being. This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the dry-burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts with a price of 15 yuan. In addition, product packaging, wiring screws, freight, etc., cost The total is less than 40 yuan.
The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that the investment can be recovered and a slight profit will be made in two years.
(The above data is from the spare parts dealers surveyed, and there is the possibility of downward fluctuation)
5. Sales prospects
There is currently no similar product on the market Products, product sales pressure is less. It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales. We have contacted many merchants and have initially reached sales intentions.
6. Cooperation plan
This patented project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation methods shall be negotiated and agreed upon by both parties.
7. Raw material supply plan
Outsourced production is possible, no special requirements. ;