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Is it better for Amazon to have the same or different trademarks as domestic trademarks?

Not all are good.

1. Trademarks are regional. For example, the trademarks on Amazon’s US site must use American trademarks. Chinese trademarks can only protect the Chinese market, so they are not all good.

2. High security. Domestic trademarks can be used abroad. When Amazon sells foreign trademarks with the same name and categories, they will complain to you, which affects account security, so it is better if the trademarks are different.