Yanghe Blue Classic is divided into three series, namely Dream Blue, Sky Blue, and Sea Blue.

In August 2003, Jiangsu Yanghe Winery launched a high-end brand - Yanghe Blue Classic. The "Blue Classic" trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.

Yanghe "Blue Classic" took the lead in the liquor industry to propose a new concept of "soft liquor", and gave the product a new blue packaging and brand cultural connotation, with the theme of "Men's Feelings". The advertising slogan is "The broadest thing in the world is the sea, what is higher than the sea is the sky, and what is broader than the sky is a man's feelings."

Yanghe Blue Classic set off a "blue storm" as soon as it was launched, creating a miracle of single product sales growth recognized by the industry. After "Men's Feelings" became popular all over the country, brand communication has been upgraded to "Haitian Dream" and "Chinese Dream·Dream of Blue" that closely follow the pace of the times, forming a unique Yanghe communication tone.

Extended information:

The evaluation of blue classic soft liquor by liquor experts is that it is comfortable after drinking, has a strong but not strong, plump and coordinated style. From the perspective of consumer experience, Yanghe's soft quality is reflected in three dimensions, namely softness, softness and comfort, which consumers can directly feel. It has the quality of high-alcohol wine, but has the enjoyment of low-alcohol wine. It will not cause stress to consumers whether before, during or after drinking.

The soft and healthy quality of Yanghe liquor not only meets the needs of domestic consumers, but also matches the taste of overseas consumers. It is believed that soft liquor will continue to lead the future consumption trend.

China Economic Net - Yanghe Co., Ltd. meets consumers' quality needs and stabilizes its position as the leading liquor brand

Baidu Encyclopedia - Yanghe Blue Classic

China News Network - Interpretation of Yanghe Co., Ltd.'s ten-year development and product innovation, a major turning point