Hubei Province is located in the middle reaches of the Yangtze River and north of Dongting Lake, hence the name Hubei, abbreviated as Hubei. It is a provincial-level administrative region of the People's Republic of China and the provincial capital Wuhan. The Yellow Crane Tower, the first tower in the world, and Wudang Mountain, the Xuanyue Mountain that governs the world, are all located in Hubei.
As we all know, there are two methods of trademark registration and transfer. However, according to statistics in recent years, most companies currently obtain trademarks through transfer. So why do they choose transfer instead of registration? Are there any benefits to trademark transfer? Don’t worry, the editor of Bajie Intellectual Property Network will decipher it for you below.
First, the quality of a trademark name directly determines the future development of the enterprise. Enterprises cannot only focus on immediate interests. They think that trademark registration costs hundreds of dollars, while trademark transfer can easily cost tens of thousands. It is true that it only costs a few hundred yuan to register a trademark, but can the company really successfully apply for registration of the name it has thought of? Are there still few cases of trademarks that were rejected by the Trademark Office because they were actually similar to previously registered trademarks? If you choose a trademark with a nice and easy-to-remember name from the beginning, it will not only help the trademark’s later value-added, but also help the company promote the trademark
Secondly, the above also increases the rejection of trademark registration. The rate is relatively high. Not only does it take a lot of time to register a trademark by yourself, but no one can say for sure whether it will be successful in the end. If we carry out vigorous publicity and promotion at this time, the money will be wasted if it is not paid later. How can a product gain a foothold in the market without publicity? The transferred trademarks have been successfully registered by others. If there are no legal issues with the trademark itself, you can just go through the process. The risk is definitely very low.
Third, the added value of trademarks. The trademarks mentioned above for trademark transfer are all trademarks successfully registered by others. In other words, this trademark has been used, and consumers may regard it as There is also an impression, which directly saves the company a lot of publicity and promotion costs. Moreover, it is easier for consumers to accept a trademark that has had an impression in their minds than a brand-new trademark.
The above three points are about Hubei obtaining a trademark. Why should it choose to transfer it? All the contents compiled by Yiwen Business Card Network, in fact, there is another layer of value in trademark transfer, that is, the value of revitalizing idle trademarks. Since the development of our country, there are already many large and small trademarks, but can companies with these trademarks survive? Not necessarily, many companies failed to succeed in the end due to management and other problems, so their trademarks are in an idle state. It is also very difficult for new companies to register trademarks. It is better to let them buy them directly and give them to them. Injecting fresh blood into a trademark, revitalizing it and creating better value is not a waste of a good trademark.
Furthermore, trademarks are an intangible asset. As a company becomes bigger and stronger, it creates its own reputation. Trademarks are carriers and witnesses, and their value will also increase accordingly. When there are financial problems in the future, , maybe using trademark mortgage loans can save the life of the company? That’s all for today.