The use of trademarks is very flexible, and it does not matter even if it is inconsistent with the company's name. And as there are more and more companies and competition for similar products becomes fierce, consumers are more likely to focus on the products and no longer care who the producers are. They will only remember the trademark, not the manufacturer. For example, the catering platform "Ele.me" where we often order takeaways, did you know that it is owned by Shanghai Lazars Information Technology Co., Ltd.?

Difference:

1. Definition:

The registered name of a company is the legal name used by the company to register with the Industrial and Commercial Bureau to engage in civil activities, assume obligations, and enjoy rights. title. Equivalent to the name of a natural person. A legal entity can only have one registered name, and registration modifications must be registered.

Registered trademark: It is a distinctive sign that identifies a certain product, service, or a specific individual or enterprise related to it. Graphics are often used to indicate that a trademark is registered and protected by law. It needs to be approved by the National Trademark Office and announced to be protected by law. Both companies and individuals can register trademarks.

2. Correspondence between company registered name and registered trademark:

A company can only have one registered name, but can apply for multiple registered trademarks, that is, one registered name can correspond to Multiple registered trademarks.

Registering a company's registered name as a trademark is beneficial to publicity and use, but some company registered names often cannot be registered as trademarks. Because the review of registered trademarks is much stricter than that of company names.

3. The composition of a company’s registered name and registered trademark

A company’s registered name generally consists of four parts: administrative division, font size, industry characteristics, and organizational form. It can only be Chinese characters.

Registered trademarks can generally be individual Chinese characters, graphics, letters, sounds, combinations of Chinese characters, letters, graphics and sounds, etc.