There must be a reason for Tencent to apply for the trademark We Can Win. The most important thing is to protect Tencent’s official rights. "We can win by controlling ourselves" is a sentence that often appears in Tencent's Honor of Kings game. There are also many people who have certain scruples about this matter. They ask whether this sentence can be said casually. It is not easy to say. Just talking is an infringement.

Once a trademark is registered, it cannot be used casually. The commercial copyright is in the hands of the company that has successfully certified it. Once others use it casually, it is an infringement, and the company can protect consumer rights through the corresponding procedures. Many companies also want to gain popularity by registering similar names, so that people will not mistakenly think that they are other brands, and then gain rights, and this will affect the actual business of the company. In order to protect your own rights and interests, you have to successfully register the corporate brand and similar names so that others cannot use them.

At this stage, Tencent’s official work is getting bigger and bigger, and its vision must be longer-term, so that it can last for a long time. The purpose of all companies is to make their own profits, and this reason alone is actually enough. Tencent not only develops in social networking and film and television platforms, but games are also a very important part of Tencent. Tencent’s Honor of Kings is also a top priority. The words spoken by the characters are very classic and often appear in our daily lives. This is why they thought of applying to register a sentence as a trademark. They cared about it in all aspects, which is a bit admirable.

The registration of this trademark can only make this game seem more standardized. Nothing is accomplished. It is not full of violence, terror, and all kinds of negative emotions. Therefore, I think that applying for registration of this kind of trademark also makes a game more standardized and more meaningful. Therefore, I think it is worth advocating to trademark mobile games. In fact, the appearance of these trademarks to a very large extent has stimulated some netizens’ expectations and fascination with games. Because once something more tempting appears, the first people to be attracted will be netizens. Therefore, the registration of this kind of trademark will also increase everyone’s interest in mobile games.