Li Qi, born in 1980 in Zhoukou, Henan Province, is an alumnus of China University of Geosciences (Beijing) and Peking University School of Economics.

Executive director of Beijing Venture Capital Association Science and Technology Park Special Committee, TusStar Entrepreneurship Counselor, and initiator of Heart, Brain, Body, and Three Boards.

1. Please briefly introduce your current life experience, where you were born, where you graduated from college, your work history, and what you have done;

My name is Li Qi, an Internet person who joined in 2008 Alibaba, what we are doing now is also related to the Internet. It mainly conveys the management concept of Internet thinking and implements Internet thinking in the operation and business development of small and medium-sized enterprises.

2. Please share a project that you think has been the most successful so far;

Let me share with you a project that was implemented in a short period of time. In December 2019, I In a short period of time, we established the Changde Entrepreneurship College together with the Changde Science and Technology Innovation Center. This is the first time I have cooperated with an organization to establish an entrepreneurship college.

3. What is the most difficult thing you have ever encountered and how did you overcome it?

The most difficult thing was a transformation in business direction. In 2018, in my I encountered a mid-life crisis on my 38th birthday. I locked myself in my room for a day. Suddenly I was afraid that I would be forgotten by this era, so I called two Ali friends that day and said: We have told the story of Ali for so many years. Other people’s stories, I want to tell our own stories in the future, and we hit it off immediately. That night we applied for the trademark "心BrainTisanbanax" and wrote down our original intention to start a business. We hope that through our focus, the new gameplay of the Internet and our Keep your feet on the ground and keep this innovative brand alive. After three years of exploration, we have found that this most difficult road is the smoothest and becomes easier as we go.

4. What do you think your core relies on to create value for this society, capabilities, resources, wisdom, funds, etc.

I have two core advantages. First, I think it is Learning ability includes outward learning ability and inward self-iteration ability. In the past three years, I have taken classes everywhere. In addition to the management courses of the Ali department, there are also Li Zhongying psychology courses, Feng Xiaoqiang NLP courses, red culture, academic and Practicalists, etc., as long as there is a good course on the market, I will study it. I can find some shining points in every teacher's class, just like gold and diamonds. I will collect them, absorb them and pass them on to more people. Friends in need. The second thing I think is awe. I have always been in awe of my friends, resources, and humanity.

5. If you were to give yourself three labels, which ones would you use?

If you were to choose three labels, I would choose: Ali native, Peking University alumnus and entrepreneurship counselor, Alibaba people gave me my first exposure to sales and Internet thinking, and the blood of Alibaba people flows in my bones. The second one is an alumnus of Peking University. I first studied in the CEO class and training class of Peking University to join the circle and resources, and later in Peking University’s CEO class shared Internet thinking and became an alumnus of Peking University School of Economics, gaining a lot of cross-border knowledge and resources. The third label I chose is entrepreneurial counselor, which is also the most meaningful one. Since becoming an entrepreneurial counselor, I can do it every day I have met different entrepreneurs and entrepreneurs, and I have seen many projects go from an idea and a ppt to raising 10 million, and I have also been exposed to project failures. I have seen the cruel side of entrepreneurship, and I have also seen the evil and good of human nature. I think This is what business and life are like. Entrepreneurship coaching gives me the opportunity to see the lives of different people and the ups and downs of different industries. At the same time, I am happy to see more people get the life they want through entrepreneurship.

6. What project are you working on now, and what changes will this project bring to business or society?

The project I am working on now is called Heart, Brain, and Body. It has gradually become a representative of Internet thinking and one of the domestic management concepts. Affected by the epidemic, more and more business owners are paying attention to Internet thinking, because in the past, most companies adopted the management concepts of Drucker and Kazuo Inamori. , both concepts originated from the industrial revolution 100 years ago, focusing on the "thing" itself. Now is the mobile Internet era, whether employees, customers or bosses are more personalized, management needs to pay more attention to "people" and people. This is the core advantage of Internet thinking. We believe that the Internet thinking born and raised in China will definitely surpass the management concepts of 100 years ago. After all, China’s human society is not suitable for Western management concepts. This epidemic Many entrepreneurs have a deep feeling that when working from home and unable to see employees, the boss will panic. In the early days of Alibaba, during the SARS period in 2003, the performance of working from home doubled and Taobao was born. This is the charm of Internet thinking. Only care about people’s necks. above.

7. What are your usual hobbies?

Insist on jogging every week, averaging 100 kilometers per month. I like jogging not only because it can exercise, but also for several people to run together. In the process of socializing, most of the time running alone is a process of self-thinking. In addition, I like food, so in 2021, I established a New Youth Food Club in Zhongguancun with some investment institutions and entrepreneurs, and I will often meet friends over food.

8. Tell me about your own core resources or experience;

The core resources are Peking University Circle and Alibaba Circle. My experience is that I am relatively lucky and have seen more entrepreneurial projects in recent years than ordinary ones. There are more people, and we can see more entrepreneurial journeys and success and failure cases of friends around us.

9. If you met yourself ten years ago, what advice would you give?

Ten years ago, in 2011, I was still working in sales at Alibaba. At that time, I came into contact with many excellent entrepreneurial resources, but these good resources did not settle down. If I could go back in time, I would tell you Li Qi at that time, "should write on the first page of the notepad: A person's life is actually a one-way ticket to the earth's amusement park, socialize diversified and cross circles, and there will be unexpected surprises every time.