Shaolin Temple got its name precisely because it is located at the foot of Wuru Peak in Songshan Mountain, Dengfeng City, Zhengzhou City, Henan Province, and in the dense jungle of Shaoshi Mountain in the hinterland of Songshan Mountain.
Some people say that Shaolin bears the martial arts dreams of countless people in China, but recently it has been "at war" with a clothing brand.
This ... what happened? Who dares to mess with Shaolin Temple?
I don't know if you have noticed that in recent years, more and more brands have begun to take the route of "national tide" and "joint name".
Taking the Forbidden City as an example, we not only jointly launched more than 50 products such as umbrellas, hats, thermos cups and stationery 150, but also jointly launched a razor gift box with Philips and a special edition sports shoes with Anta.
Of course, there are Oreos, McDonald's and Nongfu Spring in the Forbidden City ... It can be said that there are only things you can't think of, and there is nothing they can't contact.
The reason for doing this is to rely on the influence of IP to attract more consumer groups and realize the marketing effect that one plus one is greater than two.
No, recently, the post-90s Samma brand in countless Memories of Youth has also launched its own Shaolin Kung Fu co-branded products.
Mason Clothing was established in 2002, which is an enterprise group with casual wear and children's wear as the leading products. It has two brand clusters, namely adult casual wear represented by Mason brand and children's wear represented by Barabara brand.
To tell the truth, Sister Tian Yan was a frequent visitor to Mason when she was young.
Originally, it should be a good thing to upgrade the brand and take the national trend route, but I didn't expect this to trigger a dispute with Shaolin Temple.
Is this the rhythm of openly touching porcelain?
According to Tianyancha information, the business scope of Henan Shaolin Intangible Assets Management Co., Ltd. includes cultural and artistic exchanges and martial arts exchanges; Performing arts and brokerage services; Conference, exhibition and exhibition services; Shaolin and its own intangible assets management; Development of tourism resources and products; Engaged in the import and export business of goods and technologies.
It is worth mentioning that there are as many as 663 trademarks applied for registration by Shaolin Temple in Songshan, China, of which 14 trademarks have been successfully registered on clothing, shoes and hats, including Shaolin Temple and Shaolin Kung Fu.
For example, in Samma Tmall flagship store, the series of clothes originally marked as "Guo Chao Shaolin Kung Fu" has been renamed as "Guo Chao Kung Fu" series.
However, it is worth noting that there seems to be a mystery behind the quiet name change.
For this statement, on September 3, Shaolin Temple said: This is impossible.
But for Shaolin Temple, some netizens said, "Is Shaolin Kungfu Shaolin Kungfu? Then the martial arts in the world will come out of Shaolin. Do I have to pay a special fee for all martial arts? "
However, although Shaolin Temple is a well-known Buddhist temple in China, in fact, the pace of commercialization of Shaolin Temple seems to have never stopped.
Speaking of Shaolin Temple, one person who has to be mentioned is Shi Yongxin.
As the abbot of the most famous temple in China, Shi Yongxin, once known as the "elite monk" and "CEO of Shaolin Temple", has always been famous, but the Shaolin Temple business he represented was once controversial.
Judging from the current internal organization of Shaolin Temple, Shaolin Temple can be regarded as a well-structured group enterprise. Shaolin Temple not only has special publicity offices, temple offices, Shaolin Temple websites and other institutions, but also has set up a series of commercial companies.
Although Shi Yongxin is not the legal representative of many industrial companies in Shaolin Temple, Shi Yongxin is undoubtedly the most important industry in Shaolin Temple.
Among all kinds of companies in Shaolin Temple, Shaolin Intangible Assets Management Co., Ltd. is recognized as the top priority.
Official website of Shaolin Temple shows that Shaolin is intangible, formerly known as Shaolin Industry, and was founded in 1998, when it was wholly owned by Shaolin Temple in Songshan, China. Its core task is to ensure the preservation, appreciation and sustainable development of Shaolin and Shaolin Temple brands, but the company was later cancelled.
At present, Henan Shaolin Intangible Assets Management Co., Ltd. (hereinafter referred to as Shaolin Intangible) is jointly established by Shi Yongxin, Shi Gan Yong and China Songshan Shaolin Temple. The actual controller of the company is Shi Yongxin, holding 80% of the shares.
Moreover, we can find that there are many Shaolin Temple companies with Shaolin intangible as the investment link, which means that Shi Yongxin can master the surrounding industries of Shaolin Temple by holding the absolute controlling interest in Shaolin intangible.
It is worth mentioning that in 2009, Hong Kong China Travel International Investment Co., Ltd. (hereinafter referred to as China Travel Service) and Songshan Shaolin Cultural Tourism Group Co., Ltd., a subsidiary of Dengfeng Municipal Government, jointly established China Travel Service (Dengfeng) Songshan Shaolin Cultural Tourism Co., Ltd. (hereinafter referred to as China Travel Service Dengfeng Company).
This is because on the one hand, the local government hopes to transform Dengfeng tourism economy with the help of CTS, and on the other hand, CTS takes a fancy to the brand value of Shaolin Temple.
The premise of all this is to plan to realize the listing of the joint venture company-Hong Kong China Travel Service Dengfeng Company 20 1 1.
Although Shaolin Temple was not listed, it was listed as an asset of Shaolin Scenic Area, but it was generally opposed by public opinion at that time, because many people thought that the incorporation of Shaolin Temple into a listed company by Dengfeng Municipal Government would infringe on the religious feelings of Shaolin monks and religious citizens and the legitimate rights and interests of participating in religious activities.
Shi Yongxin was the first to object, saying that "the listing of Shaolin Temple is more terrible than the fiery temple in 1928". But what is intriguing is that although Shi Yongxin opposed the listing of Shaolin Temple, he never stopped the commercialization of Shaolin Temple itself.
On the official website of Shaolin Temple, we can find that the company network of Shaolin Temple includes Shaolin Culture Communication Center, Shaolin Monks' Group, Chanlu Magazine, Shaolin official website, Shaolin Bookstore, Shaolin Incense Hall, and overseas cultural centers.
Besides, Shaolin Food Development Co., Ltd., Shaolin Boxing Research Association, Shaolin Red Cross Society, Shaolin Painting and Calligraphy Research Institute, China Zen Poetry Research Association, Shaolin Charity and Welfare Foundation, Shaolin Film and Television Company, etc. ...
Of course, there are also a number of institutions that were established in those years but closed down, such as Shaolin Sword Factory and Shaolin Food Company.
Various Shaolin Temple companies and organizations bring out various Shaolin Temple businesses.
In this regard, some netizens believe that China is no longer the era of mountain Buddhism, and the land and real estate of monasteries are not owned by religious organizations. Monks can't make a living by land property, land rent and incense, and need to find a new way of life and lifestyle.
However, the same commercialization is like a double-edged sword. Even Shaolin Temple, where martial arts experts gather, is likely to hurt others if it doesn't dance well.