A very important point when designing packaging is that color design can beautify and highlight products. When packaging colors, pay attention to flatness and evenness, and make them To a high level of summary and refinement of colors. In addition, color packaging will also be affected by technology, materials, and uses.

2. Beverage packaging trademark design

Every company and every brand has a trademark. As the symbolic image of the company, it needs to have a good artistic aesthetic when designing the trademark. At the same time, it also needs to involve various fields, including politics, economy, etc. The specific characteristics of a trademark are determined based on function and form.

3. Beverage packaging text design

Text can convey corporate culture and product information, and communicate spiritually and emotionally with the audience. Beverage packaging design companies are designing beverage packaging. It is often necessary to combine brand name, product name, explanatory text, advertising content and other information with manufacturer information, company information, etc. All of these contents need to be part of the overall packaging design.

4. Beverage packaging graphic design

The graphic design part not only includes the image of the drink, but also includes other auxiliary decorative images. It needs to be well handled when designing graphics. The internal and external components of the product are expressed and then conveyed to consumers through images.

Beverage packaging design companies often use a variety of forms to graphically express beverage products, such as painting, photography, etc., among which the most commonly used is photography. Have higher clarity and intuitiveness.